Singapore Airlines Launches New Amenity Kits in Business Class

Starting on Christmas Eve, business travelers on Singapore Airlines flights can refresh with new amenity kits from cult fragrance brand Le Labo.

The kits include three products: a hand pomade with a fresh basil scent, a face mist in basil, and a lip balm. Staying true to the brand’s ethos, all products are handcrafted using vegan ingredients, including shea butter, sweet almond oil, olive oil, aloe vera, and rosemary extract.

Craftsmanship and Sustainability

Le Labo, or “The Lab” in French, has won devotees for its slow, artisanal take on perfumes and its minimalist aesthetic. It’s famous for blending fragrances in-store, personalizing them to the buyer, down to the label, printed with the customer’s name, purchase date, and location.

“Each of our boutiques is designed as a fragrance lab where we freshly compound and personalize our perfumes and offer body-hair-face creations to add sensorial simplicity to your life (and travels),” Le Labo writes in the insert included with Singapore Airlines’ kits.

Photo: Courtesy of Singapore Airlines

While that personalization isn’t possible for air passengers, Singapore Airlines nods to Le Labo’s craftsmanship with the amenity kits’ pouch. Inspired by Le Labo Fragrances’ lab aprons, it’s made of waxed cotton canvas.

Singapore Airlines hopes travelers will take the pouches with them, possibly to use as travel document holders. With regular use, the canvas will develop “unique textures and hues,” making it a “personal keepsake,” the airline says.

With its handcrafted and bespoke approach to fragrances, Le Labo seems like a natural fit for an airline that long-resisted amenity kits over concerns about waste. After all, many amenity kits go unused and left behind on seats.

Photo: Courtesy of Singapore Airlines

Instead, Singapore Airlines provided premium travelers with slippers, socks, and sleep masks and stocked lavatories with items that might otherwise be in amenity kits, such as dental kits, earplugs, and combs.

Singapore Airlines finally launched amenity kits in 2020, although it kept the offerings stripped back. Its previous business-class amenity kit featured three products from storied British perfume house Penhaligon’s.

How Travelers Can Access the New Kits

The new Le Labo kits are available only on request rather than left in every seatback pocket. Again, they contain just three products, with the other amenities found in the lavatories for those who want them.

Photo: Business Class, Airbus A380. Courtesy of Singapore Airlines

Business class travelers will find the amenity kits on Singapore Airlines flights over six hours, including all Singapore Airlines flights to the United States and Europe.

The amenity kits in first class—featuring products from French luxury brand Lalique in vegan leather pouches—are unchanged.