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What are cookies?

Cookies are small text files that are sent by a website to a web browser and contain information that is transferred to your computer’s hard drive. This enables the website to identify and track the web browser. Cookies can, among other functions, enable a website to recognise a device each time it visits, remember user preferences and recommend content. Cookies in themselves do not identify the individual user, but rather the computer used. However, some cookies will contain personal information such as a username. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a more personal user experience when you browse our website and also allows us to improve our website. By continuing to browse and use our website, you are agreeing to our use of cookies. Different cookies do different things, and some are essential to the operation of a website whilst others are not. The different types of cookie are:

Strictly necessary cookies.These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies.These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

– Functionality cookies. These are used to recognise you when you return to our website, enabling us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

– Targeting cookies. These cookies record your visits to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information (in anonymised form) with third parties for this purpose.

To the extent that any personal information is collected through our use of cookies, our privacy policy will apply to our processing of that personal information.

What cookies do we use?

You can find more information about the individual cookies we use and the purposes for which we use them below:

DoubleClick for Publishers

This is a third-party cookie provided by Google, Inc. We use it to ensure you see advertisements that are relevant to you. Find out more at:

Expiry of cookie: 24 months after being set.

Google Analytics

Our website employs cookies from Google Analytics. Google Analytics is a web analytics service provided by Google, Inc. Google Analytics cookies are used to collect information about how visitors use our website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. We use the information to compile reports and to help us improve our website. Google holds this information and provides us with access to it. Find out more about Google Analytics at: The Google Analytics privacy policy is at:

Expiry of cookie: The lifespan of a Google Analytics cookie depends on what it is and what it does. Some expire at the end of your browser session, whilst others can last for up to 24 months.


We set this cookie so that we know you have JS enabled. This helps us optimise the experience when visiting our site.

Expiry of cookie: This lasts as long as your browser session.


These are cookies we use for A/B testing.

Expiry of cookie: 10 years


Parsley is a tool we use to validate forms on the front-end. This helps track which fields require validation and helps us track this across pages.

Expiry of cookie: 365 days


Set by our third party Wistia Inc. It is a video player cookie recording the position where the video has been stopped to allow playback continuation.

Expiry of cookie: 1 year


Set by our third party Wistia Inc.

Expiry of cookie: 20 years


Our website employs cookies from Adobe Analytics, a digital analytics service provided by Adobe Inc. Adobe Analytics uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. They may also be used to associate browsing information to customer records.

In particular, Analytics uses first party cookies to anonymously define new visitors, help analyze clickstream data, and track historical activity on the website, such as response to particular campaigns or the length of the sales cycle. Learn more about Adobe’s cookies here:

Expiry of cookie: The lifespan of a Google Analytics cookie depends on what it is and what it does. Some expire at the end of your browser session, whilst others can last for up to 24 months.


Used to track ad performance and retarget consumers.

Expiry of cookie: Can be up to 13 months, typically up to 60 days.


Tealium is a web interface that is used to manage our martech tags. Tealium’s Universal Tag (or utag.js) is used to set a first-party cookie. Additionally, Tealium copies this first-party cookie value into a third-party cookie in the domain These cookies are used to anonymously identify visitors and stitch their visits.

Expiry of cookie: 1 year from the time of creation (or last update)


The PHPSESSID cookie is native to PHP and enables websites to store serialised state data.

Find out more about PHPSESSID at:

Expiry of cookie: This lasts as long as your browser session.

What about third-party cookies?

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

Can I refuse or opt out of cookies?

Most browsers automatically accept cookies, but you can usually change your browser settings to limit or prevent cookies. You can find out how to opt out of being tracked by Google Analytics by visiting Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon as you visit our website. If you set your browser to not accept cookies, it may result in certain sections of our website not working properly and certain personalised services not being provided to users of your computer. More information about cookies generally can be found at: