LATAM Pass is the frequent flyer program for LATAM, and it’s free to join. Whereas points are primarily earned by flying with LATAM, they can also be acquired by spending nights in certain hotels, such as Hyatt and Starwood, or by booking car rentals. Unlike other loyalty programmes, you can’t earn miles by spending with selected credit cards.
Points can be redeemed in several ways, including on airfare, cabin upgrades or holiday services. However, as with most frequent flyer programmes, buying flights generally represents the best value for money.
Passengers who spend enough time in the air with LATAM can gain elite status. This is done in one of two ways, either by flying a certain number of qualifying segments, or racking up qualifying points, which can only be earned by spending money on airfare with LATAM. There are five tiers to the elite status, each providing progressively better perks and benefits, such as free upgrades and lounge access.
Gold Level - 15,000 qualifying points or 20 segments
Seat selection
Priority boarding
Priority baggage on international flights
Courtesy upgrades with coupons
33% more miles earned
Gold Plus - 30,000 qualifying points or 35 segments
All the benefits of Gold
Domestic flights moved forward or postponed within the same day
67% more miles earned
Platinum - 40,000 qualifying points or 45 qualifying segments
All the benefits of Gold Plus
LATAM + seat
LATAM and partner airline lounges
Extra checked bag
Preferential service from the call centre
133% more miles earned
Black - 75,000 qualifying points or 75 qualifying segments
All the benefits of Platinum
Preferential support at airports
International flights moved forward or postponed within the same day
Exclusive events and pre-sales
167% more miles earned
Black Signature - 160,000 qualifying points or 120 qualifying segments
All the benefits of Black
Priority check-in for a companion
Executive airport services
200% more miles earned