Like all airlines, Avianca has a frequent flyer program, called LifeMiles. Once you’ve signed up, points can be earned by:
Buying flights with Avianca and its Star Alliance members
Shopping with one of the two Avianca credit cards,
Transferring points from other loyalty schemes.
Spending money in certain hotels, restaurants, or car rental companies
When it comes to redeeming these miles, the best way - as it often is - is to buy airfare. Other options exist, such as staying in hotels or making Amazon purchases, but the value you get per mile drops dramatically.
Some passengers can claim Avianca Elite status, which has various perks and benefits. There are four distinct tiers to this, each requiring customers to earn a certain amount of points within 12 months.
Red Plus - 6,500 points
Access to Avancia lounges
Priority phone line
Advance notice of LifeMiles promotions
Silver - 11,500 points
All of the above
Priority baggage handling
3x points earned
1 checked-in bag (economy)
Gold - 23,500 points
All silver benefits
4 x points earned
2 pieces of checked-in luggage (economy) or one piece of checked-in luggage (business)
Access to live chat
Diamond - 40,000
All gold benefits
Access to VIP lounge + one guest
6 x points earned
No redemption fee
While the points required are reasonable compared to some other programmes, it’s important to note that 80% have to be earned flying with Avianca directly.