JetBlue Bets on Comfort With New EvenMore Seats: Here’s What You’ll Get
The airline is introducing a new ticket bundle with more space, amenities and perks
Photo: Courtesy of JetBlue
Trying to lure travelers craving elevated experiences, JetBlue has launched a new premium ticket bundle with extra legroom, free alcoholic beverages, early boarding, and other perks.
Tickets for the “EvenMore” bundle are on sale, and paying customers are already being treated to premium snacks and dedicated overhead bin space across JetBlue’s network.
Perks of the EvenMore Package
The new fare class expands on JetBlue’s Even More Space offering. The budget airline launched Even More Space seats, with additional legroom—usually 38 inches of pitch, compared to the standard 32 inches—but no other perks in 2011.
These days, passengers expect more than a few extra inches of space and are willing to pay for the special treatment.
Photo: Courtesy of JetBlue
“It’s no secret that customers increasingly value unique experiences, so we’re bringing together great service and affordable fares into a competitive, elevated travel option,” Marty St. George, president of JetBlue, said.
“Building on the success of Even More Space, the new EvenMore offers new amenities that our customers will love, in addition to the extra legroom they enjoy today.”
Bonuses included in the EvenMore bundle include:
- Up to three complimentary alcoholic beverages
- Tiny Tates chocolate chip cookies as a snack
- Extra legroom
- Priority security access at select airports
- Early boarding
- Dedicated overhead bin space, marked with EvenMore decals
- Complimentary headphones
EvenMore seats will be located either at the front of the aircraft or directly behind Mint business class seats, where present.
EvenMore Pricing Overview
Current Even More Space seats in the middle of the aircraft, including over wings and exit rows, will simply become “extra legroom” seats. They can be purchased on the seat selection page of the booking process, much as JetBlue’s “core preferred seats” (aisle and window seats toward the front of coach) are.
Photo: Courtesy of JetBlue
JetBlue hasn’t publicized pricing for its EvenMore seats. When we searched for tickets, we found EvenMore seats are often $200-$250 more expensive per direction than the entry-level Basic Blue fares. For example, a midmorning flight from JFK to LAX on a Friday in March was priced at $214 for Basic Blue tickets and $429 for EvenMore seats.
TrueBlue Member Benefits
EvenMore seats can also be claimed by loyal members of JetBlue’s TrueBlue frequent flyer program. Mosaic 2, 3, and 4 members can select EvenMore seats for no additional charge at the time of booking, while Mosaic 1 members have the opportunity to book EvenMore seats, if available, at check-in.
Photo: Courtesy of JetBlue
The introduction of EvenMore fares is JetBlue’s second recent expansion of its premium offerings. In December, the airline announced that it would bring its top-shelf Mint class to more routes, including shorter domestic flights, beginning in 2026.
Trend: Budget Airlines Go Premium
JetBlue isn’t the only budget airline turning to premium tickets for revenue. Last summer, Spirit Airlines debuted seating tiers, ranging from the bare-bones “Go,” which restricts passengers to a personal item of luggage, all the way to the deluxe “Go Big,” which packages Spirit’s Big Front Seat with perks the airline says are worthy of first class (snacks and drinks, priority boarding).
Frontier Airlines will follow Spirit’s lead and introduce first class-style seats to the front of some of its aircraft later this year. To make it easier for customers to upgrade for better service, the airline now offers two elevated fares—a premium bundle and a business bundle—rather than selling perks à la carte.
Photo: Courtesy of Frontier
Southwest has even scrapped its decades-long tradition of free-for-all seating and will introduce premium seats with additional legroom next year.
Meanwhile, JetBlue forecast its costs would be higher and unit revenue lower than analysts had predicted this quarter. The forecast, published alongside fourth-quarter results showing a smaller-than-expected loss, sent shares down 25% on Tuesday.
