Hilton and Jin Jiang International have announced the extension of the Hampton by Hilton management license agreement, extending the contract until 2034 to create a network of more than 600 Hampton by Hilton hotels in China.
The exclusive license agreement between Hilton and Plateno (now part of Jin Jiang Hotel China Region) was first signed in 2014 to tap into the potential of China’s mid-scale hotel market. This extension of the original 10-year partnership marks a strengthened cooperation between Hilton and Jin Jiang International, the largest hotel group in China, as they launch a new phase of joint development.
With the growing demand in this hotel segment fueled by the expansion of the middle-class and overall upgraded consumption capacity of Chinese consumers, the 155th Hampton by Hilton hotel in China opened in Beijing Dec. 7, 2020.
That opening comes as part of Hilton’s aggressive international growth initiative, marked by the opening of its millionth hotel room earlier this month.
“I’m thrilled to strengthen our partnership with Jin Jiang International and the entire Hampton by Hilton team in China,” said Chris Nassetta, Hilton’s president and CEO. “China is an incredibly important market for Hilton, and the Hampton by Hilton brand has had huge success with the team sharing our signature hospitality with travelers at hundreds of hotels throughout the country. We look forward to building on this foundation and growing the brand together in China for years to come.”
There are 155 Hampton hotels already open in China, with more than 350 in the development pipeline. Worldwide the Hampton by Hilton brands operate more than 2,600 properties in 29 countries and territories.
Hilton is a global hospitality company with 18 brands comprising more than 6,300 properties with over one million rooms, in 118 countries and territories. Jin Jiang International is one of the largest travel and hospitality groups in China.