United Airlines has cut the ribbon on a 35,000-square-foot lounge at Denver International Airport (DEN), part of its $1 billion investment in the hub.
The new lounge, located in Concourse B, is the largest United Club in the world, sprawling across three levels and with seating for more than 600 guests.
The space pays homage to Denver’s thriving beer scene with “brewery-inspired elements” and a beer-tasting experience at the feature bar on the mezzanine level. There, guests can pull up a stool to a polished concrete bar and assemble their own beer flights from a seasonal rotation of 10 local and craft beers, served in United customized beer glasses and tasting boards.
On tap are selections from Colorado breweries New Belgium, Great Divide, Denver Beer Company, and Upslope. The bar menu is displayed on Vestaboards – smart split-flap displays evoking the golden age of air travel.
The feature bar is decorated with a swirling blue mural by Denver-based artist Charlo Garcia Walterbach, which “explores the joy and discovery of new places,” United said.
The wider lounge has taken inspiration from both Denver’s urban areas and Colorado’s breathtaking wilderness. Concrete floors and exposed ceilings sit beside roaring fires and stacked wood.
In the entryway, a sculpture by Will Schlough uses dozens of skateboards to conjure the pinecones of the Colorado Blue Spruce. Another mural, from local artists Jaime Molina and Pedro Barrios, “tells the story of Denver,” from mountains to skyscrapers, with street art-inspired geometric shapes.
The Concourse B lounge is the second United Club the carrier has opened in as many months. In August, the airline welcomed guests to a reinvigorated lounge in Concourse A, with 24,000 square feet of space, two levels, and seating for 400.
United Club, Concourse A
The Concourse A lounge is designed to make visitors feel they’re at a Colorado ski lodge, with two fireplaces, stacked wood, flannel-patterned cushions, vintage ski decor, and a games lounge with shuffleboard.
Both United Clubs at Denver Airport have self-scan entry gates for easy access, agent-on-demand kiosks for visitors with travel planning inquiries, free high-speed Wi-Fi, and wellness rooms.
They serve premium food with a local flavor, including oatmeal topped with Colorado honey, Colorado Club sandwiches, pork green chili, and egg frittatas inspired by the Denver omelet (ham, bell peppers, red onion, spinach, and cheddar cheese).
The Concourse B lounge is located on the eastern side of the concourse, near gate B44. The Concourse A lounge is on the western side of the concourse, near gate A25. Both are open from 5:00 AM to 9:30 PM every day. Passengers flying business class or first class on United and Star Alliance flights get complimentary access, as can those with Star Alliance Gold Status.
“The new United Club locations are designed and operated to reflect feedback from our customers and match the way their travel has evolved in recent years,” said Alexander Dorow, United’s Head of Clubs and Lounges. “We’re growing our hub in the Mile High City, and the expansion and renovation of United Club locations represents our commitment to Colorado and our customers’ experience.”
At DEN, the airline also operates United Club Fly, a unique grab-and-go lounge for passengers with tight connections, and will open a third United Club in 2025.
When all the locations are open, United will offer 100,000 square feet of lounge space at the airport, nearly the size of two football fields. The new lounges will accommodate double the number of visitors served before, including the two-thirds of United passengers in Denver who are connecting to other flights.
The lounge revamp is part of the airline’s nearly $1 billion investment in the airport, as it wars with Southwest Airlines for dominance in the mountains. Earlier this year, United unveiled six new routes from Denver, including four not flown by any other carrier: Dayton, Ohio (DAY); Greensboro, North Carolina (GSO); Lexington, Kentucky (LEX); and San Juan, Puerto Rico (SJU).
It will also open 12 new gates at the airport by mid-2024, giving it 90 gates in the Mile High City, the most of any carrier.