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Turkish Airlines Introduces Ferragamo Collection to Business Class Passengers

Turkish Airlines passengers can enjoy a little more luxury this summer with exclusive travel kits provided by renowned Italian brand Ferragamo

by Lauren Smith

May 29, 2023

Photo: Courtesy of Turkish Airlines

Flying with Turkish Airlines just got even more stylish, as the airline debuts premium travel kits from luxury brand Ferragamo, packed with sustainable and rejuvenating amenities.

From this spring, business class travelers on intercontinental flights with Turkish Airlines will receive “timeless” bags designed by Ferragamo, available in a range of collectible colors throughout the year and for both male and female passengers. With a chic and functional design, the bags are designed to be carried off the plane and used far beyond the trip.

That luxurious and sustainable ethos continues in the contents of the comfort kits. The bags contain plush socks, first-class eye masks, and earplugs made from recycled plastic. The toothbrush is made from wheat straw, and the brochure is printed on stock certified by the Forest Stewardship Council (FSC) – paper made from responsibly sourced wood fiber.

The kit also includes skincare products so travelers can arrive at their destinations refreshed and leave the plane’s dry air far behind.

Ferragamo is a century-year-old Italian luxury brand renowned for its leather goods and pioneering footwear. Previously under the name of founder Salvatore Ferragamo, it rebranded simply as Ferragamo last fall with a slick new typeface logo. However, the Turkish Airlines amenity kits appear embossed with the original handwritten logo.

Business Class service, Boeing 777-300ER. Photo: Courtesy of Turkish Airlines

The partnership with Turkish Airlines isn’t the first time the Florence-based company has taken to the skies. It previously offered sumptuous amenity kits to first-class passengers with Singapore Airlines.

The Ferragamo collaboration replaces Turkish Airlines’ previous business class amenity kits: a set for female passengers designed by romantic Italian fashion brand Coccinelle and a package for male passengers from Hackett, a sporty British retailer.

Turkish Airlines has been embellishing a name for itself in the world of luxury travel with lavish onboard spreads of meze and other local treats and complimentary stays in four-star hotels for passengers with lengthy layovers in its home base of Istanbul.

Other perks in its international business class cabins include lie-flat seats, noise-canceling Denon headphones, and up to 1GB of free Wi-Fi.