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Marriott Partners with TED to Create a Series of Interactive Curiosity Rooms

Each room is a puzzle box waiting to be solved

September 28, 2022

Mural by Caleb Morris at The Curiosity Room by TED at the San Francisco Marriott Marquis / Photo: Courtesy of Marriott Hotels

Marriott has conjured a way to mix hotel stays with strange clues that keep guests hooked with surprising facts about their surroundings. The Curiosity Room marks a twist in the hospitality brand’s now six-year relationship with TED, the idea engine that popularized its Talks as a way for inquisitive minds and thought leaders to gain inspiration. The immersive rooms aim to enrich the experience of global travelers with interactive, mind-bending activities integrated into the design.

Guests of The Curiosity Room by TED embark on the “puzzle” as they walk into the space. They are prompted by a QR code that guides them to the first activity. A digital interaction allows them to confirm answers, receive hints (if needed) and advance with confidence. The entire room is a puzzle box waiting to be solved, with elements hidden within the decor.

“Not to give away too much, but there are several ‘mind-mending’ activities as part of the entire experience, with moments of wonder throughout. And there is a sequence to it all,” says James Bardwell, Marriott’s senior manager of global communications. “The completion of one activity will reveal the next activity and so on, until the end that comes with an eye-catching surprise.” The room’s Curiosity Journal serves as the connection to the journey.

“Our goal was to create something that amplifies the idea of travel by encouraging guests to engage with their surroundings—both inside and outside of the hotel room,” Bardwell adds. Travelers can currently find The Curiosity Room by TED at the San Francisco Marriott Marquis and the Bangkok Marriott Marquis Queen’s Park, and the London Marriott Hotel County Hall. Rooms are booked through for an added nightly premium that may include meals and other amenities.