Once again the Hilton Honors loyalty program is extending its status and points expirations in response to the COVID-19 pandemic. In July, the program, which has 108 million members, had already extended points expiration and pushed out status downgrades.
Now it has gone further, making new program adjustments to 2020 and 2021 policies, including
• Extending points expiration so that no points will expire until December 31, 2021.
• Reducing status qualification requirements by 50 percent across all tiers, including stays, nights and base points in 2021, to allow Hilton Honors members to achieve status in half the time.
For example, Hilton says to achieve Gold status, a member must now complete 20 nights, 10 stays or 37,500 Points; under the old rules the requirement had been 40 nights, 20 stays or 75,000 points.
As previously announced, all 2020 nights will automatically roll over to the 2021 calendar year to help Hilton Honors members upgrade their tier status even faster.
In addition, the ‘Milestone Bonus Night Threshold’ has been lowered to begin at 20 nights in 2021 (it was previously 40 nights) to align with new Gold status qualification. This will allow members to earn rewards faster.
Gold members will earn 10,000 Bonus Points for 20 nights stayed and will continue earning the additional 10,000 Bonus Points every 10 nights above that level in a calendar year. At 60 nights, a member would still earn the additional Milestone Bonus of 30,000 Bonus Points.
Other changes include
• Extending status to March 31, 2022 for Silver, Gold and Diamond members that were set to downgrade in 2020 or 2021.
• Reducing ‘Gifting Status Night Threshold’ to the new Diamond status night qualification. Diamond members who stay 30 nights in 2021 will be able to gift Gold status (was previously 60 nights) or 60 nights to upgrade the gift to Diamond status (was previously 100 nights).