SO/ Launches the SO/ Wellness Experience for adventurous trendsetters
The brand's new wellness and lifestyle concepts will be piloted at the avant-garde SO/ Vienna in advance of a wider global roll-out
November 18, 2019
SO/ Hotels & Resorts, an exclusive lifestyle brand from Accor that features disticrtively fashionable hotels, is now offering a vibrant new wellness program designed for its adventurous and stylish guests and socializers. The new SO/ Wellness Experience is currently available at SO/ Vienna, considered on of the most avant-garde properties I the portfolio. The program concepts are being piloted there in advance of a future global roll-out.
“We’ve created fun and creative ways to restore energy, so that guests can continue their pursuit of a have-it-all lifestyle, complete with a reset button,” says Aldina Duarte Ramos, Global Director of Well-Being, Accor. “Every facet of the SO/ Wellness concept – from recipes to amenities – was creatively designed to suit the unique personality of the SO/ brand and the interests of our guests. This means elements are playful, stylish, balanced and effective.”
One of the exclusive partners of the SO/ SPA is /skin regimen/. With the mantra of ‘”fast living, slow aging.” The modern skincare line is ideal for travelers, urbanites and those with a fast-paced lifestyle and stressed-out skin. Modern plant chemistry formulas counteract the effects of toxins, pollution and lifestyle aging for healthier, glowing skin with long-lasting results.
Every SO/ location will also feature a distinct experimental spa treatment inspired by the destination and local hotel story. At SO/ Vienna guests can enjoy its “Legally Stoned” treatment, which combines specific massage movements with Austrian Amethyst crystals to provide a holistic sense of calm for body and mind, restoring inner balance and strength.
Another key element of the SO/ Wellness Experience is the Cleanse & Crave concept. Cleanse & Crave delivers a balance between wellbeing and indulgence. Examples might include a detoxifying juice shot before a spa treatment and a refreshing mojito shot after. At breakfast, a guest might opt for the “cleanse” choice of oatmeal gluten-free pancakes or the “crave” choice of creamy buttermilk pancakes. Green apples after an adrenaline-pumping workout or green apple gummies — at SO/, guests have it all.
The SO/ Wellness initiative features an innovative and exhilarating fitness program. One example is the Deep Beats Yoga, a transformational sound-immersive experience that combines dynamic vinyasa and power flow yoga sets alongside invigorating soundtracks played through Bluetooth headsets.
Another space to watch out for is the lobby. Guests arriving will encounter the showpiece of the new SO/ Wellness program: The Glow Bar. This pop-up spa concept is entirely encased within a glowing cube and offers express spa, massage and beauty treatments. From glossy pouts to perfect brows, guests enjoy 15-minute sessions, or choose to purchase lengthier 45-minute sessions to get the glow on, from head to toe.
Finally, the SO/ RESET Turndown Service provides a final touch to the day. Suite guests are treated to a nourishing “kiss goodnight and morning after” skincare amenity and a light bite to inspire sweet dreams.
SO/ … What
SO/ Hotels & Resorts is a dynamic player on the global hotel scene, with a theme of avant-garde design, a passion for fashion, and trendy beats. Originally created as an exclusive label of Sofitel, the SO/ brand can now be found in hot-spot destinations such as Berlin, Mauritius, Bangkok, St. Petersburg and Singapore.