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SO/ Launches the SO/ Wellness Experience for adventurous trendsetters

The brand's new wellness and lifestyle concepts will be piloted at the avant-garde SO/ Vienna in advance of a wider global roll-out

SO/ Hotels & Resorts, an exclusive lifestyle brand from Accor that features disticrtively fashionable hotels, is now offering a vibrant new wellness program designed for its adventurous and stylish guests and socializers. The new SO/ Wellness Experience is currently available at SO/ Vienna, considered on of the most avant-garde properties I the portfolio. The program concepts are being piloted there in advance of a future global roll-out.

“We’ve created fun and creative ways to restore energy, so that guests can continue their pursuit of a have-it-all lifestyle, complete with a reset button,” says Aldina Duarte Ramos, Global Director of Well-Being, Accor. “Every facet of the SO/ Wellness concept – from recipes to amenities – was creatively designed to suit the unique personality of the SO/ brand and the interests of our guests. This means elements are playful, stylish, balanced and effective.”

One of the exclusive partners of the SO/ SPA is /skin regimen/. With the mantra of ‘”fast living, slow aging.” The modern skincare line is ideal for travelers, urbanites and those with a fast-paced lifestyle and stressed-out skin. Modern plant chemistry formulas counteract the effects of toxins, pollution and lifestyle aging for healthier, glowing skin with long-lasting results.

Every SO/ location will also feature a distinct experimental spa treatment inspired by the destination and local hotel story. At SO/ Vienna guests can enjoy its “Legally Stoned” treatment, which combines specific massage movements with Austrian Amethyst crystals to provide a holistic sense of calm for body and mind, restoring inner balance and strength.

Another key element of the SO/ Wellness Experience is the Cleanse & Crave concept. Cleanse & Crave delivers a balance between wellbeing and indulgence. Examples might include a detoxifying juice shot before a spa treatment and a refreshing mojito shot after. At breakfast, a guest might opt for the “cleanse” choice of oatmeal gluten-free pancakes or the “crave” choice of creamy buttermilk pancakes. Green apples after an adrenaline-pumping workout or green apple gummies — at SO/, guests have it all.

The SO/ Wellness initiative features an innovative and exhilarating fitness program. One example is the Deep Beats Yoga, a transformational sound-immersive experience that combines dynamic vinyasa and power flow yoga sets alongside invigorating soundtracks played through Bluetooth headsets.

Lobby Light-Up

Another space to watch out for is the lobby. Guests arriving will encounter the showpiece of the new SO/ Wellness program: The Glow Bar. This pop-up spa concept is entirely encased within a glowing cube and offers express spa, massage and beauty treatments. From glossy pouts to perfect brows, guests enjoy 15-minute sessions, or choose to purchase lengthier 45-minute sessions to get the glow on, from head to toe.

Finally, the SO/ RESET Turndown Service provides a final touch to the day. Suite guests are treated to a nourishing “kiss goodnight and morning after” skincare amenity and a light bite to inspire sweet dreams.

SO/ … What

SO/ Hotels & Resorts is a dynamic player on the global hotel scene, with a theme of avant-garde design, a passion for fashion, and trendy beats. Originally created as an exclusive label of Sofitel, the SO/ brand can now be found in hot-spot destinations such as Berlin, Mauritius, Bangkok, St. Petersburg and Singapore.