Delta Aligns Boarding Order with Branded Fares

The change will launch on January 23, 2019. Color-coding is also designed to simplify the process and clearly indicate each customers path.  

The infographic below clearly shows the new order at Delta.  

“Every customer values consistency and a sense of knowing what to expect when they’re traveling,” said Tim Mapes, Delta’s Senior Vice President and Chief Marketing Officer. “We have been listening to our customers about the stress they often feel at the gate before boarding, and implementing small changes for years. This latest enhancement further refines how Delta’s process works and is designed to better link the Delta product they purchased to differentiated experiences throughout their journey.”

by Elizabeth Atkinson