Business Treaveler logo

Travel news, reviews and intel for high-flyers

Brand Finance Names Taj Strongest Hotel Brand

The Indian hotel chain topped the brand strength index in the consultancy’s Hotels 50 2021 Report

Taj, one of the brands of Indian Hotels Company Limited, has been rated the strongest hotel brand in the world by Brand Finance. The brand valuation consultancy’s annual Hotels 50 2021 report recognizes the most valuable and strongest hotel brands across the globe.

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation, as well as for its customer service. 

The Hotel 50 2021 report also highlighted the company’s R.E.S.E.T 2020 strategy, which helped the brand meet pandemic related challenges.

Indian Hotels Company Limited has a portfolio of 221 hotels (including 55 under development) across four continents, 12 countries and in more than 100 locations