Bleisure Travel Adds to Road Warriors’ Quality of Life
New study from National Car Rental finds Millennial travelers more likely to extend a business trip
February 8, 2019
According to a new study from National Car Rental, “bleisure” travel – the trend of adding leisure activities to business trips – positively affects road warriors.
The survey shows business travelers who engage in bleisure travel are significantly more likely to be satisfied with their quality of life (93 percent vs. 75 percent) as well as their work/life balance (87 percent vs. 64 percent) than non-bleisure travelers.
Additionally, bleisure travelers are more likely to follow a healthy lifestyle during their travels than non-bleisure travelers by sticking to a healthy diet (42 percent vs. 29 percent) and exercising (57 percent vs. 31 percent).
The survey found nearly half of Millennial bleisure travelers (49 percent) say saving on vacation costs is a major reason to extend business travel into a leisure trip, compared to 34 percent of non-Millennials. Half of the respondents in this age group say they always or often book a vacation around a business trip, and 76 percent are significantly more inclined than older generations to travel for business if they can extend their stay.
However 45 percent of Millennials avoid telling others about taking time for fun or personal activities while on a business trip, compared to Gen Xers (40 percent) and Baby Boomers (30 percent).