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Best Western Opens its New Brand Aiden in Seoul Korea

Best Western Hotels & Resorts has opened its first Aiden Hotel in Seoul and announced that the first three of its Sadie Hotel properties are coming to Tampa; Fredericksburg, Texas; and New York City in 2020.

According to the company, the two brands are designed to offer ”local flair” in the upscale hotel segment. The Aiden by Best Western Cheongdam in Seoul opened with 151 rooms, a multi-functional public area and mobile check-in.

The second Aiden is set to open this month just north of Paris. This 90-room boutique property will have a multi-functional space, bar, restaurant, pool and three meeting rooms. David Kong, CEO, said that as these brands grow, it will become evident how different Aiden Hotel and Sadie Hotel are from any other brands, as they intertwine technology with art and bring innovation and colorful, locally inspired design to each location.

by Dan Booth