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Best Western Announces Two Boutique Brands – Saide Hotel and Aiden Hotel

Best Western Hotels & Resorts has introduced two boutique brands – Sadie Hotel and Aiden Hotel. Sadie will be in the upscale category and Aiden will be in the upper midscale segment.

According to the company, both will give developers “the chance to be creative and incorporate local flair into their designs.”

At the center of each hotel for both brands is a multi-functional public area with either a café or bar, modern seating and mobile check-in. With the dual launch, Best Western’s portfolio now includes 13 brands. The new entrants will join the others in being part of the Best Western Rewards loyalty program.  David Kong, CEO, said, “Sadie Hotel and Aiden Hotel are chic, sophisticated and unique hotel brands that will reflect the style and pulse of the community they are in – bringing a sense of adventure and fun to guests at each hotel.”