Enjoy Rioja Wine, a Taste of Excellence in Every Sip

Winer lover or not, you should know Spain is synonymous with incredible wine. But there’s one region in particular that’s perfecting the ancient art beyond the rest, Rioja. In the north of Spain, Rioja wine has garnered a centuries-old reputation. The region’s vineyards make the most of their privileged conditions on the banks of the Ebro River. And their winemakers do not rest on their laurels—from refining the quality of their product to embracing sustainability, they continue to innovate.

Globally Recognized Quality

With “Old World” roots, winemaking is entrenched in Rioja’s heritage, making Rioja wine a benchmark for winemakers all over the world. For this, the region can thank its diverse range of climates, altitudes, and landscapes, which blend to produce a subtle, savory flavor.

This unique, inimitable taste has become irresistible across the globe, with 325 million bottles of Rioja wine sold each year. It’s no wonder this region is home to 14,000 winegrowers and 600 wineries, more than 200 of which are open to the public.

Deliciously Varied Experiences

Vineyard tours / Photo: Courtesy

Rioja is Spain’s most popular destination for wine tourism. And much like the wines themselves, Rioja’s wineries aren’t lacking in variety. Plenty of them host unique tasting experiences and tours to provide an individual insight into their own produce.

You can ride through lush vineyards on horseback or Segway, or even gaze down from above in a hot-air balloon to gain a new perspective on this captivating region. More active engagements include hiking and mountaineering, quad-biking and canoeing.

Plus, some wineries hold yoga and mindfulness sessions on the esplanade, centering your mind and body for a delicious taste of Rioja wine. Ranging between vertical, sensory, and historical tasting sessions, there’s a way to indulge all palates.

Authentically Sustainable Moments

Celebrations with Rioja / Photo: Courtesy

At the heart of each Rioja experience is the desire to restore authenticity and reconnect with culture. Whether that means touring a beautiful vineyard with loved ones or uncorking a bottle for a special moment at home, Rioja aims to provide memorable moments that can be relived for generations.

It’s this commitment to future satisfaction that has bolstered sustainability as one of Rioja’s main pillars. Initiatives have been established to diagnose and proactively protect the region’s landscape as a spot of cultural importance. Plus, new processes have been put in place to ensure rigorous sustainability standards are met, without compromising the wine’s esteemed quality.

For Rioja, producing great wine goes beyond its taste—though that is a good place to start. With centuries of expertise to draw from, this region pushes forward as a thriving winemaking hub, innovating with a range of exciting experiences and delicious tastings, perfect for the oenophile in your life. Book your tour now to get a taste of Spain’s finest or order some bottles online, there’s a glass waiting with your name on it. Salud!
ShopRioja.com