Business Treaveler logo

Travel news, reviews and intel for high-flyers

Naked Wines Brings Independent Reds, Whites and Bubbly to Your Doorstep

by Jesse Scott

November 28, 2023

Photo: Shutterstock/Stokkete

Here, on the tail end of 2023, you have dozens upon dozens of wine delivery options. The days of needing to trek to the local wine store for your reds, whites and bubbly are a thing of the past—it can all be delivered to your doorstep.

In looking at holiday gifts, a wine subscription can make for a simple yet enticing option. And amid those options, Naked Wines puts the value for the customer and treatment of its curated winemakers on an equally high level.

Founded in 2008, the company prides itself on cutting out the middleman in a wine transaction—which can include a national sales manager, regional distributor, retail buyer and more—essentially connecting wine makers with consumers directly. It’s a big-time cost-cutting model on the marketing and advertising front, too, meaning Naked Wines take charge of the winemakers’ promotional endeavors by marketing directly to its customers.

So, how does all of this work?

First, the wine novice or aficionado can visit and become an “Angel.” By becoming an Angel, you’ll pay a $40 per month fee that is applied to your next order. The monthly fee may be cancelled at any time and includes up to 60 percent off bottles, free shipping on orders of $200 or more, a monthly gift bottle, access to premium wine selections and more.

Naked Wines says it has more than 300,000 Angels throughout the United States that—through their monthly contributions—help fund the most talented, independent wine makers out there.

The Angel experience begins with an introductory six- or twelve- pack of pre-selected wines, running at a cost of $39.99 and $69.99 respectively. These prices are inclusive of a $100 discount/voucher offer, which is widely available and offered directly on the website.

Following the introductory pack, Angels may hand-select the wines as part of their shipments. The site has a super-intuitive storefront with filters including wine type (e.g., sparkling, rose and white), style (big red to crisp white to sweet white), price and country of origin. Another helpful tool on the site shows the percentage of members who claim they would buy a certain product again. So, you may be swayed by a wine with a “96 percent of 2,096 would buy again” rating versus a less popular option. Part of the fun of the experience is getting to rate the wines for fellow enthusiasts.

If you opt not to become an Angel, you can still buy wine from more than 150 winemakers at retail price. Naked Wines selections currently include a 2019 chardonnay from F. Stephen Miller priced at $8.99 for Angels ($15.99 retail) and a 2021 cabernet sauvignon from Matt Parish priced at $44.99 for Angels ($99.99 retail), among many others.

For more information on Naked Wines or to become an Angel, visit