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Beyond the Neon: ARTE MUSEUM LAS VEGAS Shines New Light on the Strip

by Business Traveler

February 12, 2024

Courtesy of Arte Museum Las Vegas

Among the glittering marquees, lavish water fountains, and celebrity-backed restaurants that typically define the famous Las Vegas Strip, a new experience is poised to change the game.

Introducing ARTE MUSEUM LAS VEGAS , an immersive exhibit that blurs the lines between reality and fantasy, nature and technology. Hosted in 30,000 square feet of space at the corner of famed Las Vegas Boulevard and Harmon Ave., ARTE MUSEUM LAS VEGAS is more than a museum: it’s a masterpiece for all five senses.

Courtesy of Arte Museum Las Vegas

Walking into this expansive experience, the outside world of awestruck tourists and boisterous street entertainers is immediately overtaken by a sense of calm and wonder. Neon lights are replaced by the warm glow of the aurora borealis; the woosh of passing cars and stretch limos is no match for the roar of a towering waterfall. The scent of desert air is replaced by fragrances that match what the eyes see.

ARTE MUSEUM LAS VEGAS is a collection of fantastical dreamscapes that dare you to limit what you know about nature. Each unique room is a digital recreation of Mother Nature’s finest work. From the mesmerizing camellia flower endlessly in bloom, to mystical spirits of the forest eager to meet the next wide-eyed visitor, and a massive ocean wave that will leave you walking away shocked that you’re still dry.

Courtesy of Arte Museum Las Vegas

The impressive GARDEN exhibit seamlessly changes through 3 unique installations, including an ode to the Entertainment Capital in the “LIGHT OF LAS VEGAS” piece, featuring the city’s iconic landmarks and notorious nightlife in hi-definition. It also boasts the “LIGHT OF MASTERPIECES” space, immersing audiences in the works of western artists including Claude Monet, Auguste Renoir, Edgar Degas, and others.

Las Vegas may be a desert, but that didn’t stop ARTE MUSEUM LAS VEGAS from bringing magical raindrops falling to the beat of an enchanting melody in the STAR ‘RAINDROPS’ room. Majestic rainbow also included.

Courtesy of Arte Museum Las Vegas

But we promised a full-on sensory experience. The LIVE SKETCHBOOK ‘NIGHT SAFARI’ calls to the artist in everyone, asking guests to breathe life into the animals who call it home. You are invited to grab a crayon and color your favorite jungle dweller, then watch it appear on screen before your eyes, prancing by in freedom and jubilation.

Once sight, sound, and touch have all been explored, tastebuds get to take a turn in the ARTE TEA BAR. Here sweet tea-based mocktails are the star of the show within a show as lively melodies and media art float effortlessly around you.

ARTE MUSEUM LAS VEGAS is the first project brought to the Western Hemisphere by South Korean digital design company d’strict, a creative powerhouse behind projects like ‘WAVE’ and ‘Waterfall-NYC.’ Tickets start at $50, but don’t miss out on their discount promotions. Enjoy extra savings during early and late-night slots, or bring your Las Vegas resident card with you. Run—don’t walk—to get in on this epic immersive experience. Then, slow down your mind and body for a truly ethereal ride through eternal nature.

Visit for tickets and information.