Saudia Airlines proudly clinched the prestigious title of Best Cabin Crew at this year’s Business Traveler Awards, a recognition that underscores its commitment to exceptional service. To accept the award, the airline’s Chief Customer Experience Officer, Rossen Dimitrov, made a special trip to Miami, where he not only celebrated this achievement but also unveiled the latest advancements in Saudia’s passenger experience portfolio.

Dimitrov elaborated on what sets Saudia’s flight attendants apart, highlighting their rigorous training programs that equip them to deliver service with warmth and professionalism. He also provided fascinating insights into Saudi Arabia’s rapid growth in the tourism sector, detailing the nation’s strategic efforts to establish itself as a formidable player on the global stage.

This ambition positions Saudia as a meaningful competitor to well-known Middle Eastern travel hubs such as Dubai and Doha, as the country works diligently to transform its tourism landscape and attract visitors from around the world.