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Photos: JetBlue Upgrades Amenity Kits, Menu, and Entertainment

The stylish, sustainable kits were created by New York-based designers and include personal care products from local brands

by Fergus Cole

March 7, 2024

Photo: Courtesy of JetBlue

JetBlue is enhancing the passenger experience for its Mint customers by introducing new amenity kits, an updated onboard menu, and in-flight entertainment (IFE) options. 

The New York-based airline has partnered with Caraa, Dr. Dennis Gross, Tuft & Needle, and Plus Ultra—local brands representing New York City’s best—for its new amenity kits. 

These eco-conscious kits will be provided to passengers in Mint, JetBlue’s business class, on transatlantic flights starting next week and domestic flights starting next month.

New Amenity Kits

Starting March 13, transatlantic Mint customers will receive amenity kits in a charcoal-colored sport mesh pouch that can be transformed into a stylish and foldable mint-colored backpack. 

From April 1, Mint passengers on domestic flights will receive snapping pouches in four colors: mint, cream, brown, and black. 

Photo: Courtesy of JetBlue

These pouches, designed by Caraa in collaboration with Buzz, are sustainable and can be reused.

Inside the amenity kits, passengers will find skincare products from Dr. Dennis Gross, a cruelty-free and healthy brand based in New York. These products include the Hyaluronic Marine Oil-Free Moisture Cushion, Hydrate + Smooth Hand Treatment, Ultra Gentle Daily Peel treatments, and Moisture-Lock Lip Balm. 

The kits include dental care products from Plus Ultra, another eco-friendly brand. Passengers will receive a Moso bamboo toothbrush, a highly durable and antibacterial material, and Plus Ultra’s Mint gel toothpaste or mouthwash.

New In-Flight Menu

In addition to the new amenity kits, Mint passengers can enjoy a new in-flight menu curated by Legacy Records, a New York City restaurant. 

The breakfast menu will include coconut yogurt with maple-pecan and ginger granola or a warm rosemary honey biscuit. 

Photo: Courtesy of JetBlue

For lunch or dinner, passengers can indulge in lamb shoulder with roasted carrots, harissa, and citrus breadcrumbs or orzo with roasted tomatoes, marinated feta, and arugula.

Passengers flying Core—JetBlue’s economy class—can also expect a new menu from farm-to-table restaurant chain DIG. 

The new selection of dishes includes marinated jerk chicken with coconut rice and pickled habanada peppers for lunch or dinner and herb and cheese frittata with kale, potato, and rosemary olive oil for breakfast.

In-Flight Entertainment Updates

JetBlue is enhancing its IFE offerings with a new range of movies to watch on seat-back screens. The new category, called ‘Luck of the Irish,’ features Irish-made and Irish-set films such as Brooklyn, Belfast, and The Quiet Girls, to celebrate the launch of seasonal flights to Dublin (DUB) from New York (JFK) and Boston (BOS) starting on March 13.

Photo: Courtesy of JetBlue Airways

In addition, there will be an ‘Awards Season’ category, which will include recent box office hits such as Barbie, Oppenheimer, and Spider-Man: Across the Spider-Verse, to celebrate the upcoming Academy Awards ceremony.

JetBlue passengers can look forward to a refreshed in-flight experience this spring with luxurious personal care products, exciting new dishes, and inspiring blockbusters.

New Amenity Kits

Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue
Photo: Courtesy of JetBlue