JetBlue’s Dunkin’ Jet Takes Off—with Elite Status Upgrades Every Monday
Brewing Altitude celebrates a nearly 20-year partnership between two iconic Boston-based brands
Photo: Courtesy of JetBlue
JetBlue has unveiled a new Dunkin’-themed aircraft livery, deepening its long-running partnership with the coffee and donut giant and reinforcing both brands’ shared Boston roots. The specially painted Airbus A320, Brewing Altitude, features Dunkin’s instantly recognizable pink and orange branding wrapped around the fuselage in a vibrant motif of coffee cups and donuts.
The aircraft debuted during a joint event in Boston, where JetBlue and Dunkin’ share a loyal customer base and substantial market presence. The reveal marks a high-visibility milestone in a nearly two-decade-long partnership that has seen Dunkin’ coffee served on JetBlue flights since 2006 and formalized in 2011 when Dunkin’ became the airline’s exclusive in-flight coffee provider.
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“Dunkin’ has been part of the JetBlue journey for nearly two decades, and we’re proud to showcase this partnership with a livery that’s as fun and bold as the brands behind it,” said Marty St. George, president of JetBlue. “With our shared Boston heritage and focus on delighting loyal customers, this collaboration brings together two fan-favorite brands in a way only JetBlue and Dunkin’ can.”
Scott Murphy, president of Dunkin’, added: “This is about more than coffee in the sky; it’s about two beloved brands coming together through a shared passion for meeting people where they are and fueling them on their journey. From Boston to beyond, we’re proud to see our iconic pink and orange take flight.”
A Boston-Born Collaboration
Founded in Quincy, Massachusetts, in 1950, Dunkin’ has grown into the largest coffee and donut chain in the U.S., operating over 14,000 stores across nearly 40 global markets. It is now part of Inspire Brands, the parent company of other major restaurant names, including Arby’s and Buffalo Wild Wings.
JetBlue, launched in 2000, has similarly built a stronghold in the Northeast, with Boston Logan International Airport (BOS) now serving as one of its largest focus cities.
Photo: Courtesy of JetBlue
According to JetBlue, it offers more mainline seats from Boston than any other airline — about 30 percent more than its nearest competitor — and leads the market in flights to Florida, California, and the Caribbean from New England.
The new aircraft livery acts as a brand marketing statement and a nod to local loyalty. It also arrives at a moment when JetBlue is investing heavily in its Boston footprint, including adding new routes and bolstering operations at Logan.
Loyalty Perks
To commemorate the launch of Brewing Altitude, JetBlue and Dunkin’ are offering travelers a limited-time promotion tied to the aircraft itself.
From May 19 through September 1, JetBlue TrueBlue members flying on the special aircraft on Mondays will be granted Mosaic 1 elite status — the airline’s entry-tier loyalty level offering benefits like priority boarding and free same-day switches.
Photo: Courtesy of JetBlue
Simultaneously, Dunkin’ Rewards members flying on the same Monday flights will be upgraded to Boosted Status for three months, unlocking enhanced earning rates and special offers.
Current Mosaic members will receive 20 bonus tiles applied to their 2025 tracker while existing Boosted members will earn double points on Dunkin’ purchases for the duration of the offer.
The promotion, dubbed Monday Pick-Me-Up, is JetBlue and Dunkin’s way of blending loyalty incentives with branding — an increasingly common approach as airlines and partners look for new ways to cross-market and reward frequent customers.
Eligible routes and full terms of the promotion can be found here.
A Tradition of Special Liveries
The Brewing Altitude livery is the latest in JetBlue’s long tradition of special aircraft paint schemes — a visual storytelling tool the airline has used to spotlight brand partnerships, social causes, sports teams, and internal culture. As of May 2025, JetBlue has introduced 30 distinct special liveries across its Airbus A320, A321, A220, and Embraer E190 aircraft.
Photo: Courtesy of JetBlue
These designs go well beyond the airline’s standard tailfin patterns like “Bubbles” or “Prism,” offering full-fuselage treatments tied to specific themes. Among the most recognizable are Blue Monster, honoring the Boston Red Sox and Fenway Park; JetGreen, celebrating the New York Jets; Bear Force One, painted in tribute to the Boston Bruins; and Blueprint, an innovative, technical illustration-style design retired in 2024.
Other notable liveries include:
- Bluemanity, dedicated to JetBlue’s crewmembers and core values
- Vets in Blue, honoring U.S. military veterans
- Blue Bravest and Blue Finest, celebrating the FDNY and NYPD respectively
- I <3 Blue York, a tribute to JetBlue’s New York City roots
- JetBlue for Good, supporting philanthropic initiatives
- Cloudtop Cruiser, a Nintendo-themed A320 featuring Super Mario characters
- BlueUnity, unveiled in 2025 for the airline’s 25th anniversary
- Mint Leaves, Spotlight, and Balloons, part of a recent series tied to JetBlue’s premium Mint product and refreshed branding
Whether for sports fandom or social impact, JetBlue’s liveries continue to set it apart in a crowded U.S. airline landscape. Each special design tells a story — one that reflects not just corporate identity, but often, a broader cultural or community connection.
JetBlue’s Brewing Altitude is more than a marketing gimmick — it’s a strategic collaboration wrapped in eye-catching paint. Backed by nearly two decades of partnership and a shared Boston heritage, the Dunkin’-themed aircraft is a nod to loyal customers, hometown pride, and the enduring power of smart brand alignment.
For travelers flying on Mondays, it also offers something more tangible: elevated status, rewards, and — of course — a cup of Dunkin’ coffee at 35,000 feet.
