Accor and sbe seek to make the Mondrian moniker into a household name in Europe and Asia over the next two years. sbe develops, manages and operates award-winning brands, including Mondrian, a brand it seeks to expand in Europe and open the first-ever location in Asia as new properties in Seoul, Bordeaux, and Cannes set to open.
In collaboration with sbe partner Accor, soon-to-be announced Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand, and Vietnam are also in the offing.
This is an important element of sbe’s global expansion plan, which will encompass the addition of 50 new hotels nationally and internationally by the year 2021, of which 10 will be Mondrian hotels.
“We are delighted with the successful globalization of sbe properties and very excited by the upcoming introductions of the iconic Mondrian brand within our key European, Middle East and Asia Pacific markets. Accor teams are aiming to expand further these extremely promising developments to other major gateway cities across the globe in the coming years,” said Gaurav Bhushan, Accor Chief Development Officer.
The Mondrian’s expansion into Asia and Europe comes on the heels of the brand’s recently completed $19 million renovation of its flagship Los Angeles location and announced plans for Mexico City, with Mondrian Polanco Hotel & Residences set to debut in 2021 followed by Mondrian Del Valle in 2022. What was once a ‘70s-moderne luxury boutique hotel in Los Angeles has now expanded to a contemporary global hotel brand, bringing a brassy sense of glamour, groundbreaking design and progressive programming to some of the world’s most culturally relevant cities, including Doha, Los Angeles, Mexico City, Miami, New York, Seoul, Cannes and Bordeaux.
About the Properties
Arriving in Q4 2020, Mondrian Bordeaux delivers the elegance of 19th-century architecture with the ambition and innovation of 21st-century luxury. The hotel, comprising 97 rooms over three floors, stands along the charming Girone estuary of the Garonne River. Steeped in Bordeaux’s rich cultural history as a port city, Mondrian Bordeaux brings to bear classical European tastes with the modernist, contemporary feel.
Situated along Cannes’ sparkling Promenade de la Croisette, Mondrian Cannes, previously the Cannes Grand Hotel, boasts unparalleled beachfront views of the French Riviera. Housed in a glamorous 11-story building from the 1960s, Mondrian Cannes features dazzling interiors designed by Monaco-based Christophe Poyet and Emil Humnert. The 75-room hotel neighbors an array of luxury boutiques and world-class dining options in addition to a series of sbe concepts located at the property: Argentinian concept-driven Leynia restaurant, EllaMia coffee shop, Hyde Kitchen + Cocktails beach club which is set to open in early April 2020, and a lobby bar. Fashioned with a modern lifestyle in mind, Mondrian Cannes offers a state-of-the-art fitness center and overlooks a private beach and 4,000 m2 private garden. Forecasted to reopen in 2020, the hotel also features several adjustable meeting rooms to accommodate professional occasions.
Mondrian Seoul Itaewon
Located in Seoul’s Itaewon neighborhood, one of city’s hottest nightlife areas, the 297-room hotel refurbishment project is being led by development partner Yojin Construction and will be managed by Accor. Surrounded by a cosmopolitan mix of restaurants, shopping and entertainment, Mondrian Seoul Itaewon will feature sbe’s food and beverage brands including signature Mediterranean restaurant Cleo, multiple lobby and rooftop bars, a premium executive lounge, luxury spa facilities and Altitude pool terrace bar. The property is being redesigned by award winning Singapore-based interior design company Asylum. The hotel is scheduled to open in the second quarter of 2020.
The sbe group is well known for its forward momentum in hospitality matched with break-the-mold attitude in style. Established in 2002 by Founder and CEO Sam Nazarian, the company remains privately-held, with hotel brands that include SLS Hotel & Residences, Delano, Mondrian, The Redbury, HYDE Hotel & Residences, and The House of Originals. Following the acquisition of Morgans Hotel Group, the pioneer of boutique lifestyle hotels, in partnership with Accor, sbe has an unparalleled global portfolio which will see 36 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2020.