Hilton Unveils Tempo by Hilton: a new Elevated and Approachable Lifestyle Brand
Tempo by Hilton launches the brassy resonant product with 30 hotels under development
January 17, 2020
Tempo by Hilton, an approachable lifestyle brand curated to serve a growing segment of “modern achievers,” will start to see some buzz as the hospitality brand cuts out a new category in the business travel market. By combining thoughtful design and diverse lifestyle partnerships, Tempo by Hilton provides lodging experience that takes in well-being, food and beverage and other lifestyle spheres.
Guided by its various lifestyle partnerships, as well as exhaustive market research surveying more than 10,000 consumers, each Tempo by Hilton property will feature elements designed to help ambitious guests manage their travel without disrupting their routine. These signature elements include:
• Reinvigorating and Relaxing Guest Rooms: More than rooms, Tempo by Hilton accommodations serve as a refuge where modern travelers are reinvigorated for the day ahead. In-room experiences include the one-of-a-kind “Power Up” and “Power Down” collections; curated assortments of morning and bedtime rituals created in partnership with Thrive Global; as well as other unexpected touches, such as a finely tuned sleep environment and a dedicated “Get Ready Zone” with space to get ready, organize for the day and focus on work. In addition, the oversized bath suite, which includes mirrors with built-in Bluetooth speakers, is spacious, bright and invigorating to help guests recharge and renew.
• Shared Spaces and Amenities Designed to Inspire: All Tempo by Hilton public areas and amenities bring art and design collections specifically chosen to encourage guests to look up from their daily grind and take a moment for themselves. Guests will also enjoy state-of-the-art fitness offerings; flexible meeting spaces, which can be easily reserved by guests on the go; as well as more informal areas perfect for collaborating with teammates or concentrating on individual tasks.
• Culinary Journeys: Developed alongside the award-winning Blau + Associates, Tempo by Hilton’s food and beverage offerings ensure guests have access to everything they need to sustain energy and boost focus. The in-lobby Fuel Bar, a complimentary coffee and tea bar, offers a hand-selected assortment of premium coffees and teas, along with various benefit-driven mix-ins. Artisanal smoothies and other breakfast favorites will be available at the casual cafe. At the bar, spirited and non-spirited craft cocktails and small plates round out the concept’s culinary program.
• Sustainability: Tempo by Hilton aligns with Hilton’s Travel with Purpose 2030 Goals to double its investment in social impact and cut its environmental footprint in half. To that end, this new brand is committed to implementing sustainable practices throughout the guest experience. Examples of specific initiatives include LightStay, food waste programs, responsible seafood sourcing, hydration stations throughout the property to replace single-use plastic bottles and full-size bath amenity dispensers to reduce disposable plastics.
“Through our research, we found that while our current upscale offerings have been incredibly successful at earning loyalty among specific guest segments, there was a rising demographic of ambitious and highly discerning travelers that weren’t engaging with the category,” said Jon Witter, chief customer officer, Hilton. “With Tempo by Hilton, we are able to reach these influential consumers through a new, elevated yet approachable class of hotels designed to surpass expectations of both customers and owners in truly meaningful ways.”
New properties are in development in several prime markets across the US, including New York, Maui, Boston, Los Angeles, Lexington, Nashville, San Diego, Charlotte, Washington D.C., Houston, and Atlanta.
All guests will enjoy the benefits of Hilton Honors. Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.
Tempo by Hilton is the latest brand created by Hilton to address the future of travel. Other recently launched brands include Motto by Hilton – an affordable, lifestyle micro-hotel with a communal vibe in prime urban destinations – and Signia by Hilton – the portfolio’s premiere meetings and events product.