Choice Launches Everhome Suites for Extended Stay Demand
The industry's newest extended-stay brand in nearly a decade breaks ground on inaugural hotel outside of Los Angeles
January 29, 2020
Choice Hotels is introducing Everhome Suites, a new concept in extended-stays with customizable, apartment-style accommodations that empower guests to adapt their environment to the way they live and work during longer-term stays.
The company celebrated the brand launch by breaking ground in Corona, California on the first hotel expected to display the Everhome Suites brand and announcing multi-unit development agreements for 13 hotels in the Austin, Texas and Los Angeles markets — all of which are also anticipated to adopt the Everhome Suites brand. Choice Hotels expects to open the first Everhome Suites hotel in 2021.
“We more than tripled the size of our extended-stay portfolio over the past two years and now have over 400 hotels across our well-known brands: WoodSpring Suites, MainStay Suites and Suburban Extended Stay,” Patrick Pacious, president and CEO, Choice Hotels.
According to research conducted by the hospitality company, economy and midscale extended-stay hotels have a nearly 20-year history of high guest occupancy rates, even during economic downturns. During both the 2001 and 2007-09 U.S. declines, for example, the overall hotel industry experienced occupancy rates of approximately 60% and 55%, respectively. At the same time, however, the economy and midscale extended-stay hotel segments achieved occupancy rates of over 70% and 65%, respectively, showing their relative resiliency in varied economic climates.
Choice Hotels brands represent nearly 20% of the industry’s total extended-stay room count pipeline, according to data from STR.
Everhome Suites allows guests to live as they want during extended trips with comfort, convenience and stability. The prototype is crafted to anticipate the needs of today’s extended-stay guests by offering amenities that help them maintain routine on the road, including:
• Spacious studio and one-bedroom apartment-style layouts to suit guests’ needs. All rooms feature a combination of defined spaces that separate work from play and customizable “me” space with:
o Rolling, variable height workstation – perfect for finishing up work ergonomically or sitting down for dinner
o Full-size closet and additional open and closed storage so guests can stay organized for the days ahead
o Spa-like bathrooms with ample counter space and high-quality fixtures
oPet-friendly options so guests can bring their favorite companions on the road
• Fully equipped kitchens to support guests’ health and wellness lifestyles, including:
o Appliances, like full-sized refrigerators, dishwashers, stovetops and microwaves
o Everything they need to prepare and enjoy a home-cooked meal: flatware, cookware and plenty of counter space
o “Extras” to tackle just about any recipe: small appliances, such as blenders, crockpots and electric tabletop grills will be available to rent at the front desk
• Modern and sophisticated public spaces, including:
o Multipurpose lobby areas that allow guests to eat, work or relax
o Fully outfitted, spacious fitness centers with cardio and strength training equipment
o Business centers with printing capability
o Libraries and guest laundry facilities
o 24/7 self-service marketplaces with a variety of hot and cold breakfast options
o Outdoor pools at some hotels, depending on the market
• Design options that take their cues from local culture, including murals by hotel entrances and public space artwork depicting the surrounding area.
Demand for hotel stays of seven-plus nights is nearly 20% of all room nights sold, yet only 9% of the supply is in the extended-stay segment, according to data from The Highland Group and Kalibri Labs, which assisted in the study.