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Vail Resorts Creates “Epic Mountain Rewards” for Serious Shredders

Skiers and snowboarders get generous discounts on food and beverage, lodging, group ski and ride school lessons, equipment rentals and more

March 4, 2020

Skiers and riders heading to the heights of Vail, Colorado and mountains beyond can expect some extra bennies with Vail Resorts’ discounted pass products, — a savings that will continue all season long. Epic Mountain Rewards gives pass holders a discount of 20 percent off food and beverage, lodging, group ski and ride school lessons, equipment rentals and more at the Company’s North American owned and operated resorts.

The Epic Mountain Rewards extras are available for those who purchases an Epic Pass, Epic Local Pass, Epic Day Pass, Epic Military Pass and most of the Company’s other pass products – regardless of whether guests plan to ski one day or every day of the season. Those passes are on sale now and the Epic Mountain Rewards discounts go into effect for the 2020-21 season.

“Last year, we changed the definition of a season pass by launching the Epic Day Pass and giving all skiers and riders the same value and flexibility – even if they only plan to ski or ride one day. Today, we are transforming the breadth of value offered with a pass by providing our pass holders truly epic discounts on their mountain experience,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “No other major pass product provides this level of across-the-board savings for skiers and riders.”

With no sign-up, no point tracking and no blackout dates, Epic Mountain Rewards is designed to be as simple as possible. Pass holders get the 20 percent discounts by simply presenting their pass at the register or logging into their account for online reservations. In addition to the significant discount already offered by purchasing a pass product, a family of four will now be able save hundreds of dollars per day in food and beverage, lodging, group ski and ride school lessons, equipment rentals and select mountain activities.

Epic Mountain Rewards also includes 20 percent off Epic Mountain Express transportation in Colorado, Guided Cat Skiing Tours in Keystone and Heli-Skiing packages in Whistler Blackcomb.

Meanwhile, skiers will find the Epic Day Pass to be an easy, customizable convenience available for as low as $93 for a day of skiing or boarding at such world-class destinations as Vail, Whistler Blackcomb, Park City and Breckenridge. Guests can create their own pass by selecting the number of days they plan to ski or ride – from one day to seven days – and whether or not to add holiday access. Guests can use their Epic Day Pass at any of the Company’s North American owned and operated resorts and have the flexibility to choose where, when and how frequently they want to ski or ride closer to their travel dates. Now the occasional skier and rider will be to save up to 50 percent off lift ticket window prices and 20 percent off other mountain experiences with the new Rewards program.

Season passes start at $979 for the 2020-21 winter season and provides unlimited, unrestricted access to all of the Company’s 37 owned and operated resorts plus additional partner access at Telluride, Snowbasin, Sun Valley, Courchevel, Fernie, Kicking Horse, Hakuba Valley, Japan and more. Continuing for the 2020-21 season, the Company offers a complimentary Epic Pass for children age four and under who are signed-up ahead of the season.

With 17 new resorts in the Vail Resorts portfolio across the Northeast, Mid-Atlantic and Midwest, guests near major metropolitan areas like New York, Boston, Washington D.C. and Philadelphia now have the opportunity to access their local mountains and explore world-class destinations with any of the passes listed above.

For skiers and riders only looking to hit the slopes on the East Coast, two new pass products are launching for the 2020-21 season. The Northeast Value Pass, priced at $599, provides guests with unlimited, restricted access to Okemo, Mount Snow and Hunter, 10 restricted days at Stowe, plus unlimited, unrestricted access to Wildcat, Attitash, Mount Sunapee, Crotched, Liberty, Whitetail, Roundtop and more. The Northeast Midweek Pass, priced at $449, offers guests similar access, but restricted to Monday through Friday, and five restricted midweek days at Stowe.

Recycle and Reduce

Through the Turn In Your Ticket program, guests who purchase a lift ticket between now and the end of the 2019-20 ski season can apply the value of a single day ticket toward the price of an eligible 2020-21 pass product, including an Epic Day Pass with four or more days. This program applies to new pass holders who did not purchase a 2019-20 season pass product.

In Short:

• Epic Mountain Rewards: With no sign-up, no point tracking and no blackout dates on your Epic Mountain Rewards discounts, guests are automatically enrolled when they purchase an Epic Pass, Epic Local Pass, Epic Day Pass, Military Epic Pass, Epic Australia Pass, Summit Value Pass, Keystone Plus Pass, Keystone-Crested Butte 4-Pack Pass, Park City 4-Pack Pass, Tahoe Local Pass, Tahoe Value Pass, Northeast Value Pass, Northeast Midweek Pass and more. (Blackout dates for lift access still apply based on your pass purchased).

• Epic Mountain Rewards offers the following discounts for the 2020-21 season:

o 20% off Food & Beverage (At quick-service restaurants on mountain. Discount applies to total spend of up to $150 per day. Not valid at fine dining, village restaurants, private clubs, or on alcohol.)

o 20% off Lodging (Available on the lowest public rate on lodging owned and operated by Vail Resorts, Inc. and select properties managed by Vail Resorts, Inc,. Valid on all room types, subject to availability.)

o 20% off Group Ski and Ride School Lessons (Not valid on private lessons, semi-private lessons or specialty ski and ride school or race programs. Subject to availability.)

o 20% off Equipment Rentals (At the Company’s more than 100 owned and operated stores.)

o 20% off Epic Mountain Express in Colorado

o 20% off Guided Cat Skiing Tours in Keystone (Subject to availability.)

o 20% off single day Whistler Heli-Skiing packages in Whistler Blackcomb booked by 12/18/20 (Excluding the Whistler Bucket List Experience, Semi-Private, and Private packages. subject to availability.)

o Discounts off basic Waxing and Tuning (Based on location.)

Epic Mountain Rewards is not available at partner destinations, only at the Company’s North American owned and operated resorts:

o Rocky Mountains: Vail, Beaver Creek, Breckenridge, Keystone, Crested Butte, Park City

o West: Heavenly, Northstar, Kirkwood, Stevens Pass

o Canada: Whistler Blackcomb

o Northeast: Stowe, Okemo, Mount Sunapee, Wildcat, Attitash, Crotched, Mount Snow, Hunter, Jack Frost, Big Boulder, Liberty, Whitetail, Roundtop

o Midwest: Afton Alps, Mt. Brighton, Wilmot, Mad River, Snow Creek, Hidden Valley, Paoli Peaks, Alpine Valley, Boston Mills, Brandywine

Adult Pricing / Child Pricing

Epic 1-Day Restricted Pass $109 / $57

Epic 1-Day Pass $129 / $67

Epic 2-Day Restricted Pass $214 / $111

Epic 2-Day Pass $253 / $130

Epic 3-Day Restricted Pass $312 / $162

Epic 3-Day Pass $369 / $189

Epic 4-Day Restricted Pass $404 / $210

Epic 4-Day Pass $478 / $244

Epic 5-Day Restricted Pass $490 / $255

Epic 5-Day Pass $580 / $296

Epic 6-Day Restricted Pass $571 / $297

Epic 6-Day Pass $676 / $345

Epic 7-Day Restricted Pass $647 / $336

Epic 7-Day Pass $766 / $391