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Radisson Launches Individuals Brand in the US

The 94-room Sebastian Hotel overlooks the San Sebastian River in St. Augustine, FL

March 5, 2021

Radisson Hotel Group has opened its first property in the US under its new Individuals brand, the Sebastian Hotel, a member of Radisson Individuals, in St. Augustine, FL.

The 94-room property reflags the former Tryp by Wyndham Sebastian Hotel. Features include an outdoor pool and hot tub with views of the San Sebastian River.

To celebrate its opening under the Radisson Individuals brand, the Sebastian Hotel is offering a ‘Grand Opening’ package for stays booked by May 27, and completed by the end of the year, including “discounted accommodations, free parking, and two complimentary tickets to the Classic Car Museum of St Augustine.”

Radisson launched the Individuals brand last year aimed at encouraging independent hotels and local, regional chains to join the group’s global platform while retaining their own unique style and identity.

“We are thrilled to welcome Radisson Individuals to our Americas portfolio and to open the doors to the very first Individuals hotel in our region in the charming coastal city of St Augustine,” said Jim Alderman, chief executive officer, Americas, Radisson Hotel Group.

“We are working diligently to quickly expand the footprint of this unique brand and look forward to sharing more exciting news about Radisson Individuals very soon.”