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JetBlue Reminds Travelers They Deserve Better than “Just Alright”

"Just Alright Doesn’t Fly Here” shines spotlight on how JetBlue seeks to address customer experience pain points

August 15, 2019

JetBlue has a message for travelers everywhere: “You deserve better.” On this message, the airline launched its latest campaign this week: “Just Alright Doesn’t Fly Here,” in an effort to take a stand against “mediocrity in air travel.” The message aims to remind travelers “they don’t have to accept the bare minimum that has become standard across the industry.”

The multifaceted “Just Alright Doesn’t Fly Here” campaign uses videos and ads that feature different aspects of JetBlue’s customer service, hoping to deliver the message to travelers while they are in the “just alright” mindset, such as sitting in traffic, waiting for the train, or simply browsing the web.

“JetBlue has always believed that travelers deserve better, and going above and beyond for our customers has been an integral piece of JetBlue’s DNA since day one,” said Elizabeth Windram, vice president of marketing, JetBlue. “This campaign is designed to shine a much-needed spotlight on the complacency that’s become an all too common part of the airline experience and show those who haven’t traveled with us before that there’s a better way to fly.”

The campaign is being rolled out as JetBlue continues to invest in the customer experience through the restyling of its Airbus A320 aircraft and just before its first A321neo goes into service. The restyled A320s and the new A321neos introduce a new era of comfort and connectivity to travelers, bringing to the skies the widest seats available for this aircraft and the most legroom in coach of any U.S. airline (a). The refreshed experience also offers an unparalleled inflight entertainment (IFE) experience with 100+ channels of DIRECTV® and hundreds of free movies and shows, expanded coverage of free Fly-Fi® broadband connectivity almost everywhere JetBlue flies (b) and much more.

Additionally, JetBlue recently announced future orders for the Airbus A321LR, A321XLR and A220-300 aircraft. Those aircraft will usher in the next chapter of the JetBlue story with unmatched fuel savings, a best-in-class customer experience from award-winning crewmembers and the promise to broaden the customer-focused airline’s reach within the Americas and into Europe in the years ahead.