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New Hertz, Lufthansa Campaign Boosts Premium Experience and Points

Hertz and Lufthansa customers will get six times the number of "Miles & More" frequent flyer award miles when renting with Hertz through December 15, 2019

October 2, 2019

Hertz Europe, part of Hertz Global Holdings, Inc. and Lufthansa, Europe’s largest airline, have announced a partnership extension and new brand campaign celebration that seeks to offer customers a seamless “premium” travel experience, both in the air and on the road.

To mark the ongoing partnership, which began in 2013, a new co-branded, two-year campaign from Hertz and Lufthansa launched this week and underscores both brands’ premium offerings. These include Hertz’s range of luxury vehicles and Lufthansa’s top modern aircraft

Through December 15, members of Lufthansa’s frequent flyer and awards program ‘”Miles & More” can earn six times the amount of frequent flyer miles — the equivalent of 3,000 miles per rental — when renting with Hertz at the more than 190 international destinations where Lufthansa flies to. Bookings have to be made by November 15, 2019.

In addition, Hertz 24/7 powers the Lufthansa CarPool, a fleet of car sharing technology enabled vehicles for Lufthansa’s employees in seven important German cities. Hertz also operates as Lufthansa’s exclusive partner for the provision of corporate car rental services to the airline’s employees globally and, when occasional flight disruptions take place, it provides car rental vehicles on demand for customers and crew.

Hertz has been successfully partnering with Miles & More for more than 20 years, offering special discounts and award miles on car rentals.

Seamless Travel

The ‘Seamless Travel’ campaign brings branded touchpoints, such as airline on-board cups and flyers, inflight entertainment, lounge screens, newsletter, Hertz website, Hertz location screens, Hertz Gold Plus Rewards emails, Lufthansa website ( and social media.

A video of the campaign was shot on location at Frankfurt airport (Lufthansa’s base) and on the west coast of Ireland. It cleverly exemplifies the brand proposition by showing a traveler enjoying a seamless transition between his journey in the air and on the road. The visuals on board the flight and in the car show freedom and stress-free travel, highlighting the premium service that both companies provide.