LATAM unveils new business class seating
LATAM Airlines Group has unveiled the new seating which will be retrofitted to over 200 existing aircraft, as well as featuring on new B787 and A350s.
The group has opted for the Thompson Vantage XL business class seat, which offers direct aisle access for all passengers.
The seat has been styled by London-based design studio PriestmanGoode, and features a fully-flat bed, 18-inch IFE screen, marble-effect granite cocktail table, privacy screen and “ample storage for personal items”.
Other carriers operating this seat include Delta, Malaysia Airlines and Swiss.
LATAM says that passengers will be able to experience the new seat from early 2019, although it’s not clear exactly which aircraft will feature the product first.
The airline says that “The Business Class cabin is a sleek and contemporary environment that connects the onboard experience with the passenger’s world of high end product and interior design”.
“Materials and finishes are luxurious, with soothing tan and grey tones that provide a mindful space for passengers to relax. Attention is in every detail; the choice of a marble-effect granite for the cocktail table for instance, visually references the beautiful veining seen in aerial photographs of the Andes mountain chain.”
Of the new Recaro economy seats LATAM says “From deep blues to vibrant reds, the colours of the materials reference the vivid beach-set sunsets, and the warmth of the South American people”, while “The trim and finish for the LATAM+ Seats in the Economy cabin is inspired by the South American coastline”.
Commenting on the new designs Daniel Sohi, Project Head said:
“It was important to us to imbue the aircraft with a sense of place, but LATAM Airlines Group encompasses a lot of different countries and therefore different visual identities.
We decided to look through commonalities in landscape as the key element that draws everything together, with the design language of the Business Class cabin drawing inspiration from and reflecting iconic architecture seen throughout South America.”
