Barilla: The Recipe of Togetherness

Home to Parmigiano Reggiano and Prosciutto di Parma, Parma is the undisputed capital of Italy’s Food Valley. It is this gastronomical heritage and convenient location that made Parma the natural base for Pietro Barilla’s bakery and pasta shop, Barilla, in 1877. Back then, Pietro’s aim was to make good food — to produce quality ingredients that he’d be happy for his children to eat. This familial instinct has evolved for generations, with the pasta brand now recognized as a delicious way to connect and experience togetherness all over the world.

Tucking in Together

A shared mealtime / Photo: Courtesy

Sharing meals is a tradition that dates to the 18th century, and many households continue to honor this practice at lunch or dinnertime. Supported by Barilla Group, researchers at the University of Minnesota looked into the tradition of eating together and found a strong link between the frequency of shared meals and improved emotional well-being. Having meals with family should be much more than an infrequent obligation, but part of a happy, healthy life. In the same way, pasta becomes more than food — it’s a symbol of quality time spent with loved ones.

Fostering Connections

“We are proud to see the Group’s commitment to bringing people together and promoting well-being reinforced through this study,” says Valeria Rapetti, Nutrition & Wellbeing Director of Barilla Group. “We believe that fostering connections around the table, with sharing a delicious pasta meal, is not just a tradition but a powerful food culture tool, able to enhance the quality of life for individuals and communities.” They appreciate this family-food crossover more than most: Following in their great-grandfather Pietro’s footsteps, the company is now chaired by the three Barilla brothers.

Making Memories

Barilla recipes / Photo: Courtesy

With the festive season approaching, this pasta is considered a modern recipe for togetherness, uniting family and friends in celebration of great food and great company. This close-knit culture is tightened even further with their extensive collection of online recipes. Filtered by ingredients from lemon and mushroom to shrimp, the digital directory lets you look inside the Barilla kitchen, showing you how to whip up your own inspired dish with their classic pasta. These hearty recipes go beyond a sharing of knowledge, they are an invitation into the heart of the Barilla family, and a reminder to let others into yours, too.

This has always been more than a pasta brand. Its family roots make for a more enriching dining experience, especially when you consider the potential benefits that a shared bowl of pasta can have. So, if you’re in the market for a delicious dish to bring your loved ones closer together, Barilla should make the menu every time.
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