Vail Resorts Launches “Epic For Everyone”
The mega ski resort is making it easy for skiers to "ski the world" with efficient pass programs
While Vail Resort’s Epic Pass has proved transformational for the ski industry by offering guests unlimited skiing at some of the best resorts in the world, the convenient and cost-efficient pass program is now available for snow-goers on a multitude of platforms and activities.
As part of Epic for Everyone, Vail Resorts announced the introduction of the new Epic Day Pass, a customizable pass for those skiers and riders who may not need the unlimited skiing offered by traditional season passes. Guests can create their own pass by selecting the number of days they plan to ski or ride – from one day to seven days – and whether or not to add holiday access. Guests can use their customized Epic Day Pass anytime throughout the season at any of the Company’s North American owned resorts, including Vail, Beaver Creek, Breckenridge, Whistler Blackcomb, Keystone, Crested Butte, Park City, and more. Those purchasing four or more days will also get access to Telluride, Sun Valley, Snowbasin, and Resorts of the Canadian Rockies. The Epic Day Pass sells at a discount of up to 50 percent off of lift ticket window prices.
“With Epic for Everyone, we are excited to provide all of our guests with the value, flexibility and convenience that come with being a pass holder,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “The launch of the Epic Day Pass transforms both season pass and lift ticket pricing and allows our guests to decide where, when and how frequently they want to ski or ride, which is exactly what made our Epic Pass so popular when we first introduced it over a decade ago.”
The following are ideal pass options for skiers and snowboarders for the 2019-20 season:
•Epic Pass: $939 for adults and $489 for children (ages five to 12), the Epic Pass offers the following access and benefits:
o Unlimited, unrestricted access to: Whistler Blackcomb, Vail, Beaver Creek, Breckenridge, Keystone, Crested Butte, Park City, Heavenly, Northstar, Kirkwood, Stowe, Okemo, Mount Sunapee, Stevens Pass, Afton Alps, Mt. Brighton, and Wilmot in North America. The Epic Pass also includes access to Perisher in Australia, and is expected to include access to Falls Creek and Hotham, pending close of the transaction and receipt of certain approvals.
o Limited access to partner resorts, including: seven days at each of Telluride, Sun Valley, Snowbasin, and the Resorts of the Canadian Rockies; five consecutive days at Hakuba Valley, Japan’s ten ski resorts; five consecutive days at Japan’s Rusutsu Resort. The Epic Pass also grants limited access to Les 3 Vallées, Paradiski and Tignes-Val D’Isere in France; 4 Vallées in Switzerland; Arlberg in Austria and Skirama Dolomiti in Italy.
o Discounted Tickets: 16 total discounted tickets for family and friends, including ten “Buddy” Tickets (up from six last year) at a flat discounted rate and six “Ski With A Friend” discounted tickets.
o$49 Down: For a limited time, a $49 down payment guarantees the lowest price with the remainder due in the fall.
•Epic Local Pass: $699 for adults, $569 for teens and $369 for children (ages five to 12), the Epic Local Pass offers the following access and benefits:
o Unlimited, unrestricted access to: Breckenridge, Keystone, Crested Butte, Okemo, Mt. Sunapee, Stevens Pass, Wilmot, Afton Alps, and Mt. Brighton.
o Unlimited access with holiday restrictions to: Park City, Heavenly, Northstar, Kirkwood, and Stowe.
o 10 total days combined (with holiday restrictions) at: Vail, Beaver Creek, and Whistler Blackcomb
o Limited access to partner resorts, including: two days (with limited holiday restrictions) at Sun Valley; two days (with limited holiday restrictions) at Snowbasin; and five total consecutive days with no blackout dates at Hakuba Valley’s ten ski resorts in Japan; and five total consecutive days with no blackout dates at Rusutsu Resort.
o Discounted Tickets: 16 total discounted tickets for family and friends, including ten “Buddy” Tickets (up from six last year) at a flat discounted rate and six “Ski With A Friend” discounted tickets.
o $49 Down: For a limited time, a $49 down payment guarantees the lowest price with the remainder due in the fall.
o Unlimited, unrestricted access to: Whistler Blackcomb, Vail, Beaver Creek, Breckenridge, Keystone, Crested Butte, Park City, Heavenly, Northstar, Kirkwood, Stowe, Okemo, Mount Sunapee, Stevens Pass, Afton Alps, Mt. Brighton, and Wilmot in North America. The Military Epic Pass also includes access to Perisher in Australia, and is expected to include access to Falls Creek and Hotham, pending close of the transaction and receipt of certain approvals.
•Epic Day Pass: The Epic Day Pass provides the following access and benefits:
o Specified number of days to: Vail, Beaver Creek, Whistler Blackcomb, Breckenridge, Keystone, Crested Butte, Park City, Heavenly, Northstar, Kirkwood, Stowe, Okemo, Mount Sunapee, Stevens Pass, Afton Alps, Mt. Brighton and Wilmot Mountain.
o Partner access: For guests purchasing four or more days of access, they may also use days purchased to access Telluride, Sun Valley, Snowbasin and Resorts of the Canadian Rockies.
Pricing:
Adult Pricing / Child Pricing
Epic 1-Day Restricted Pass: $106, $55
Epic 1-Day Pass $125, $65
Epic 2-Day Restricted Pass: $206, $107
Epic 2-Day Pass: $242, $126
Epic 3-Day Restricted Pass: $300, $156
Epic 3-Day Pass: $352, $183
Epic 4-Day Restricted Pass: $388, $202
Epic 4-Day Pass: $456, $237
Epic 5-Day Restricted Pass: $470, $245
Epic 5-Day Pass: $553, $288
Epic 6-Day Restricted Pass: $548, $285
Epic 6-Day Pass: $645, $335
Epic 7-Day Restricted Pass: $621, $323
Epic 7-Day Pass: $731, $380
