Marriott Offers Outlook for Its Extended Stay Brands
The 1,400 Element, Residence Inn and Towne Place Suites properties account for nearly 30 percent of the global extended stay supply
Marriott International has announced details of its plans for the growth of its extended stay properties under the Element, Residence Inn and Towne Place Suites brands.
“As the lines between business and leisure continue to blur, small groups are seeking more space to work and relax, while essential business travelers are spending longer periods on the road,” according to a statement from the group.
In December, Marriott premiered the Residence Inn brand in Mexico with the opening of a 151-room property in the Yucatan capital city of Merida. In February the brand opened in the Berkshire town of Slough, the group’s first dual-branded property in the UK that also includes a Moxy hotel.
Other newly opened locations include Palm Beach, Marina del Rey, Panama City, Orlando and Dubai, bringing the brand’s portfolio to over 870 properties worldwide.
Element by Westin is a hotel brand which “caters to the healthy, active traveler who wants to maintain a balanced lifestyle while on the road,” according to Marriott. The brand is unveiling several new US properties, including a midtown Atlanta property dual-branded with a Courtyard by Marriott, set to opening in July, plus recent openings in Nashville, Sedona, AZ, Moab, UT, and Bend, OR.
The brand is also set to open in Miami’s Downtown later this year.
One of the fastest growing brands in Marriott’s portfolio is Towne Place Suites. The US-focused brand is set to open its 450th property in the coming weeks.
Recent additions include locations in Albuquerque, Orlando and Naples, with Cincinnati Downtown and Milwaukee West Bend properties set to open in April and June respectively.
Between them the three brands account for nearly 1,400 properties, which Marriott says equates to nearly 30 percent of the global extended stay supply.
“We continue to see strong demand for our longer stay hotels from both business and leisure travelers,” said Tina Edmundson, Marriott International’s global brand and marketing officer. “We are delighted to introduce a bevy of new properties that will provide the ultimate residential comfort to create a home away from home.”
