Hilton Announces Multiple Luxury Signings in China
Multi-deal signing represents Hilton Luxury Brands’ debut in gateway cities and Conrad’s largest hotel to open in Asia with Conrad Shanghai
May 3, 2021
Hilton is launching four luxury hotels in China: Waldorf Astoria Shenzhen, Conrad Shanghai, Conrad Wuhan and Conrad Zhuhai. When they open, the hotels will mark the entry of Hilton’s iconic luxury brands, Waldorf Astoria and Conrad, in the four cities. Conrad Shanghai will take the spotlight as the largest Conrad hotel in Asia, opening with more than 700 rooms.
The multi-deal signing signals optimism on the luxury tourism front in China as nine hotels, including Hilton Wuhan Riverside and Hilton Yantai have been operating in the past decade.
“As an organization that has been at the forefront of guest innovation in the travel industry for over a century, Hilton has a wealth of experience in anticipating future trends that will impact travel. Today’s signing is a big leap forward for Hilton’s luxury portfolio, reflecting the optimism that we collectively have in China’s growing luxury travel segment,” said Alan Watts, President, Hilton, Asia Pacific.
Waldorf Astoria Shenzhen
As Hilton’s first Waldorf Astoria hotel in Shenzhen, the hotel will be located in the newly developed CBD and in close proximity to Shenzhen Hong Kong International Centre. Easily accessed through one of the city’s three international airports, guests can arrive at the hotel within an hour by car. In the near future, the approved masterplan of the Shenzhen railway network will increase the accessibility from the hotel to downtown Shenzhen, Huizhou, Dongguan and Hong Kong.
A prime example of a true luxury conversion, Conrad Shanghai will be the first hotel under the luxury brand in Shanghai and Hilton’s largest Conrad hotel in Asia with more than 700 rooms, expanding Hilton’s luxury footprint in one of the major gateway cities of China. Targeted to open in early 2022, the hotel is located at People Square, the most renowned tourism and business district of Shanghai which is also in close proximity to various tourist destinations, commercial centres as well as office buildings.
Launching along the Yangtze River, Conrad Wuhan will be the first Conrad hotel to enter the city. Guests at the hotel will enjoy spectacular river views while renowned tourist attractions such as Yellow Crane Tower, Guiyuan Temple and East Lake are within a short 30-minute drive. As one of the most popular destinations for meetings and events businesses in China and strongly supported by the local government, Wuhan is set for growth. The Wuhan International Expo Center, which is located near the hotel site, is the third largest exhibition center in China, placing the hotel in a strong position to meet future MICE demand in the region.
Conrad Zhuhai will be located in the Hong Kong-Zhuhai-Macao Port City on the Hong Kong-Zhuhai-Macao Bridge (HZMB). As Hilton’s first Conrad Hotel in Zhuhai, the hotel is expected to open up the luxury market for Hilton to capture Zhuhai’s high-end customers who are looking for authentic and impactful experiences. The hotel’s premium location, encompassed by Hong Kong and Macao, is set to benefit the hotel with an anticipation of both business and leisure travelers.
“The continued expansion of two of our distinct luxury brands into China speaks to the rich opportunities Hilton sees in this region for discerning business and leisure travelers. Both our iconic Waldorf Astoria and Conrad hotel brands will provide guests with a familiar sense of effortless service and elegant design as they explore and immerse themselves in new cultures, cuisines and environments,” added Dino Michael, Senior Vice President and Global Category Head, Hilton Luxury Brands.
Hilton currently operates 15 luxury hotels across its Waldorf Astoria and Conrad brands in Greater China, with 11 hotels in its luxury pipeline including the first Conrad hotels to open in Jiuzhaigou and Urumqi this year.