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In China Marriott Tests Facial Recognition

Marriott International has entered into a joint venture with China’s Alibaba Group to pilot a facial recognition check-in process using Fliggy, Alibaba’s travel service platform.

The pilot kicks off this month at Hangzhou Marriott Hotel Qianjiang and Sanya Marriott Hotel Dadonghai Bay, with the goal of global rollout across Marriott International’s properties in the future.

The traditional hotel check-in process takes at least three minutes, and even more during peak times, with most of it spent waiting in line, according to the companies. With the adoption of facial recognition technology, the check-in process can be completed in less than a minute. Guests simply need to scan their IDs, take a photo and input contact details on a self-help machine. The intelligent device will then dispense room key cards after identities and booking information are verified.

by Dan Booth