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Hilton Launches New Brand to Answer Needs of Meetings & Events Industry

Hilton has launched a new brand of hospitality aimed at the meetings and events market.

Hilton has just launched its newest brand, Signia Hilton, and is setting out to transform the industry for meeting professionals and business travelers by infusing state-of-the-art technology and design into every aspect of the guest experience.

The brand concept has its origins in feedback received from meeting professionals, guests, owners and developers that identified gaps in the meetings and events industry.

From the ballrooms to the restaurants, bars, lobbies and even guestrooms, every aspect of Signia Hilton properties will be designed around the meetings and events experience, so groups of any size can optimize work time and collaboration time and generate innovative thinking in a convenient, tech-forward environment. Each new Signia property will have a minimum of 500 guest rooms and 75 square feet per key of flexible meetings and events spaces.

Among Signia Hilton’s brand innovations: offering a true sense of arrival with modern architectural elements, manicured landscaping and welcoming team members who will invite travelers to enjoy the essence and energy of the hotel. Thoughtful hotel design connects to local culture with an impressive and comfortable space that doubles as a lobby and social destination for guests throughout their stay. Instagram-worthy design features focus on letting in a flow of natural light while the lobby layout seeks to be intuitive and logical for easy navigation.

Guest rooms will take inspiration from each hotel’s destination, at the same time infusing technological conveniences and flexible functionality to meet individual guest preferences.

Each Signia Hilton will feature a “destination” bar that ties the space back to surrounding city or resort destination and will serve as the dynamic heart of the hotel, providing plenty of space to accommodate hotel guests and meeting attendees who are carrying their things and need space to meet and work. At the same time, these spaces will be entertaining enough to attract guests after a long day of meetings, but also casual enough to inspire more spontaneous visits

The brand will feature a signature restaurant at each venue based on a chef-driven concept, designed to offer both locals and guests elevated presentations and experiences that they will want to share with friends and business partners.

In addition, Signia will promote premium wellness experiences, from infinity pools to state-of-the art spas, fitness classes and facilities.

The Signia meeting experience is at the heart of the brand’s focus. The meetings and events spaces will be the signature showpiece and offer large ballrooms and pre-function areas where smart design pairs with the newest technologies. And as today’s meeting attendee is looking for spaces that inspire innovative thinking, the small to mid-size meeting rooms will feature unique design and technology that spark new ideas and optimize work and collaboration.

“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs,” said Christopher J. Nassetta, president and CEO, Hilton

The global brand will have a carefully curated portfolio of hotels in the top urban and resort locales and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.

Naturally, as part of the greater Hilton family of brands, Signia Hilton guests will enjoy benefits of Hilton Honors.

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