Higher Fashion – Part 5 of 5
Airlines have spent a lot of time, effort and money creating the right look for their customer facing employees.
Airlines have spent a lot of time, effort and money creating the right look for their customer facing employees.
August 15, 2018
Here is the final wrap up on our look at these ventures down the fashion runways.
Alaska Airlines
More than two years in the making, the new Alaska Airlines uniform by designer Luly Yang debuted in January at a fashion show at the company’s Sea-Tac hangar. The refreshed look, which takes styling cues from the sleek uniforms of Virgin America, follows the merger of the two airlines in 2016.
The new collection will be worn by the 19,000 employees of Alaska, Virgin America and Horizon Air, including flight crew and attendants. Among the design features, the collection can be layered to allow employees to adjust for comfort while working in both freezing and tropical temperatures.
Travelers looking forward to seeing the new uniforms will have to be patient, however; the roll-out is not expected to start until late in 2019. alaskaair.com
AIR Canada
Air Canada announced a swath of new updates across its business last year, from a new loyalty program that’s set to come into effect in 2020, to a brand new airline livery for all aircraft in its fleet.
It was with this latter livery redesign that the carrier’s uniforms also got their update, taking on a red and black color scheme to match the new look of its aircraft. Developed by Canadian designer Christopher Bates, the uniforms are among the more conventional on this list, offering a smart and quite formal look. aircanada.com
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