El Al Offers Customer Service Via WhatsApp

The feature is an extension of the existing Chatbotservice, which is a hybrid artificial intelligence.  

During tests with the program, customer satisfaction rates were high.    

VP Customer and Service, Amir Rogovski: “The service we offer through Messenger, SMS and now on WhatsApp is part of our efforts in all our sectors to lead in service, provide our customers with maximum availability and enable them simple and convenient access for communication from anywhere in the world.”

Chief Digital & Information Officer, Shahar Markovitch: “We initiated a process that will bring EL AL to the forefront of technology and enable it to provide an excellent customer experience by leveraging digital media.”

by Elizabeth Atkinson