Delta and Equinox Fitness Clubs Partner to Fight Jet Lag in LA
Delta and Equinox Fitness Clubs are teaming up to fight jet lag during the summer months.
The health club will offer SWEATLAG classes for recent travelers, Delta SkyMiles member and club members for 3+ weeks this summer. Three Los Angeles locations – Marina Del Rey, Westwood, and West Hollywood – will offer the classes from July 10 – August 2.
“Angelenos are some of the most wellness-conscious people in the world, and we’re proud to partner with Equinox to continue giving our LA customers unique experiences that transform their travel on the plane and off,” said Ranjan Goswami, Delta’s Vice President — Los Angeles and Sales, West. “These exclusive fitness classes complement the jet lag-fighting features* of our new A350 aircraft, which makes its debut flight from LAX next month.”
The workout will offer low-to moderate-intensity exercises designed to assist muscles synchronize to a new time zone and encourage the body to reset.
“We’re always looking for new ways to serve our high-performance community members — many of whom are regularly traveling across time zones — so our partnership with Delta to create a jet-lag busting workout available in our LA market and digitally was a no-brainer,” says Liz Miersch, VP Content and Partnerships for Equinox. “The workout, brought to life digitally via our media platform Furthermore, is representative of Equinox’s unique approach to partnerships overall. We thoughtfully integrate our digital and physical assets to produce a perfect platform for amplification — not only to our member base, but to an extended likeminded digital audience as well.”
*Improved cabin pressurization, LED lighting and wider windows are intended to minimize jet lag.
by Elizabeth Atkinson
