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Companies Increasingly Choose Digital Brands

Report shows Uber most expensed brand among businesses, with Amazon third

Companies are increasingly choosing digital brands over traditional providers for everything from meals to office supplies to transportation, according to the 2018 SpendSmart Year in Review report from Certify, a spend management solution company.

For the third year in a row, Uber was the most expensed brand among businesses, according to Certify’s research. The ride hailing giant secured 11 percent of all transactions. Amazon took third place for the first time with 4 percent of all transactions — rising from fourth place in 2017 and fifth in 2016. Lyft landed in sixth place in 2018 with 2.8 percent of all transactions. This marks the first year that the ride hailing brand has appeared in the top ten list.

Starbucks (#2, with 4.1 percent), Delta (#4, with 3.6 percent), and American Airlines (#5, with 3.4 percent) rounded out the top six. Robert Neveu, CEO of Certify, said, “The sharing economy vendors have rapidly adopted offerings to target the business traveler and have made it even easier to consume their services across large and enterprise organizations.”