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Virgin Atlantic Launches New Flight Pack for Kids

The new packs, ideal for distracting kids on long-haul flights, include a toy, holiday journal, activity book, coloring pencils, and sunglasses

by Lauren Smith

May 10, 2023

Virgin Atlantic launches new kid’s onboard pack / Photo: Courtesy of Virgin Atlantic Press Office

Young Virgin Atlantic passengers will have even more to keep them entertained during their flights this summer as the carrier introduces a new onboard activity pack and healthy menu for kids.

Developed with the creative brand RowType, Virgin Atlantic said the onboard kits have been designed for children to both enjoy during the flight and take with them and “use when creating memories” on their vacation.

Each pack contains a colorful sensory poppit toy to distract and soothe nervous travelers; a holiday journal to document their trip, an additional activity book, and a selection of colored pencils to fill them in; and child-size UV400 sunglasses to wear at their destination. It’s all in a red, branded reusable bag, perfect for the return flight.

Starting this summer, ground staff will be handing out the new activity packs to youngsters at the gates of Virgin Atlantic flights departing any U.K. airport.

While U.S. airlines typically don’t hand out activity packs for little ones, they’re standard on many overseas carriers. Middle Eastern airlines, particularly, are known for catering to youngsters – their exceptional service doesn’t just extend to business travelers.

For example, Emirates offers kids lavish “adventure packs,” stored in brightly-colored belt bags, backpacks, or duffle bags and stuffed with take-home plush toys, games, puzzles, and blankets. The littlest travelers also receive vibrating toys that clip to their strollers.

Complimentary children’s activity packs from Etihad Airways / Photo: Courtesy of Etihad Airways

Meanwhile, Etihad has partnered with Warner Brothers World Abu Dhabi for its kids’ packs, which incorporate iconic Warner Bros. characters, from Batman to Bugs Bunny. In addition, the smallest passengers receive Tweety Pie fleece blankets, while bigger kids get Scooby Doo passport holders and backpacks laden with activities and games.

And, of course, airlines aren’t just soothing kids and impressing their parents by offering distractions during the flights. They’re also ensuring a calmer, quieter journey for everyone seated in their vicinity.

Additionally, Virgin Atlantic is overhauling its menu for youngsters this spring and summer. The new children’s entree in the economy class is yummy chicken goujons, sweetcorn, and potato wedges, while children seated in Upper Class can choose a creamy macaroni and cheese. The child’s menu also features Pip organic smoothies, cheese dippers, fruit bowls, and giant cookies.

As with the previous Virgin Atlantic kid’s menu, you’ll need to pre-order a meal. You can do so online up to 24 hours before your departure.

Paul Mills, head of inflight services at Virgin Atlantic, said: “We’re incredibly pleased to announce our new kids’ pack and enhanced meal offering for children traveling with Virgin Atlantic. We love creating unique moments for all our customers onboard Virgin Atlantic, including our younger travelers.

“Our commitment to developing our onboard offering shines through in our brand-new kids’ pack and meal. We wanted to offer something; we know that the little ones will love, as they take to the skies on an exciting adventure.”