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Turkish Airlines Unveils New Lanvin Amenity Kits for Business Class

The new collection of five amenity kits is crafted to be reusable, featuring options in brown, black, tan, and cream

by George Gomez

November 27, 2024

Photo: Courtesy of Turkish Airlines

Turkish Airlines is updating its Business Class passenger experience package with a new collection of amenity kits designed in collaboration with Lanvin.

The airline has partnered with the renowned French fashion house Lanvin to craft a new line of Business Class amenity kits, replacing its previous Ferragamo collection introduced just last year.

This five-piece collection blends sustainable materials with the elegance synonymous with Lanvin.

Photo: Courtesy of Turkish Airlines

Each kit, inspired by Lanvin’s iconic designs, is crafted to be reusable and versatile, featuring options in brown, black, tan, and cream.

For shorter international flights lasting five to eight hours, a wallet-style bag in black and brown is offered.

Inside, passengers will find Lanvin cosmetic products, including Hand & Body Lotion and Lip Balm enriched with nourishing ingredients like Cocoa Seed Oil and Shea Oil, ensuring hydration throughout the flight.

Photo: Courtesy of Turkish Airlines

Turkish Airlines says these kits were crafted with high sustainability practices: eye masks and socks are made from recycled materials, toothbrushes are crafted from bamboo, and earplugs are packaged in paper to minimize plastic waste and follow the airline’s zero-waste principles.

Crystal Business Class Suite

While the new amenity kits elevate in-flight comfort, the airline’s upcoming Crystal Business Class suites promise to revolutionize the flying experience.

Unveiled at the Farnborough International Airshow this summer, these suites are set to bring luxury and privacy to a new level.

Photo: Courtesy of Turkish Airlines

The Crystal Business Class suite, designed in-house by TCI Aircraft Interiors, a Turkish Airlines subsidiary, includes various thoughtful features.

The new seats will come with closing doors and privacy panels for maximum seclusion, unobstructed window views, a spacious footwell for enhanced comfort, and a modern aesthetic featuring beige leather headrests and white marble side tables.

Each suite will be configured in a 1-2-1 layout, ensuring direct aisle access for every passenger. Upscale amenities include a 22-inch personal entertainment screen, wireless charging pads, USB-C ports, noise-canceling audio jacks, and adjustable mirrors.

Photo: Courtesy of Denver International Airport

Turkish Airlines Chairman Ahmet Bolat praised the new suites, saying, “Our new Crystal Business Class suite will add a new chapter for our long-haul luxury travel and will carry the airline into the future with a new level of comfort and privacy across our extensive global network.”

Rising to the Challenge

The launch of the Crystal Suites and its top-class amenity kits are part of the airline’s move to compete with premium cabins from carriers like Qatar Airways, Emirates, and Etihad.

While its current business class product has received praise for award-winning in-flight dining and the Flying Chef program, the hard product onboard its Boeing 777 fleet has faced criticism for limited privacy and outdated configuration.

Business Class service, Boeing 777-300ER. Photo: Courtesy of Turkish Airlines

The Crystal Suites address these concerns directly, ith features that position Turkish Airlines among the best in the world. The use of locally sourced fabrics and in-house design further underscores the airline’s commitment to innovation and quality.

Turkish Airlines has consistently earned accolades for its service, including being named the 10th best business class airline by Skytrax and earning top honors for business class in-flight catering. The addition of the Crystal Business Class suites and Lanvin amenity kits promises to enhance these strengths, offering a seamless blend of style, comfort, and practicality.