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JetBlue Abandons Miami and Pauses Seattle Flights in Cost-Cutting Shake-Up

The airline cites economic uncertainty, weakened demand, and a renewed focus on profitability in tough 2025 shake-up

by George Gomez

June 22, 2025

Photo: Courtesy of Airbus SAS / Alexandre Doumenjou

JetBlue is ending all service to Miami International Airport (MIA) after September 2, officially closing the chapter on an ambitious yet short-lived foray into one of the nation’s most competitive hubs.

The airline’s only remaining MIA route—an increasingly infrequent flight to Boston—has been removed from sale, marking the end of JetBlue’s Miami footprint just four years after its debut.

Photo: Courtesy of Miami International Airport

In tandem with the Miami exit, JetBlue will suspend all flights to Seattle-Tacoma International Airport (SEA) between late October 2025 and April 2026—shuttering a once-promising transcontinental link during the winter season.

The move is part of a broader belt-tightening strategy outlined in an internal memo this week by JetBlue CEO Joanna Geraghty, as first reported by aviation watcher @xJonNYC.

“We continue to look for opportunities to wind down underperforming routes and shift flying to places with profit potential,” Geraghty told crewmembers. “While it’s always disappointing to end service, it opens the door for us to find new routes to fly.”

Miami Departure Ends a Short-Lived Gamble

JetBlue launched operations to Miami in early 2021, targeting sun-seeking leisure travelers as the COVID-19 pandemic reshaped travel patterns. At its peak, the airline operated up to 14 daily flights to destinations including Boston, New York-JFK, Newark, Hartford, and Los Angeles. Its Mint business class even featured on the MIA–LAX route.

Over the past two years, however, routes were steadily trimmed. As of this summer, the airline operated just one daily flight to Boston. That service will end on September 2.

Photo: Courtesy of Miami International Airport

“To free aircraft for new routes, we’ve recently made the decision to end a small number of unprofitable flights, including between Boston and Miami,” JetBlue corporate communications director Derek Dombrowski said in a statement to the Miami Herald. “Travelers booked on canceled flights will have the option to fly via Fort Lauderdale or receive a full refund.”

JetBlue informed Miami-Dade officials of the change in early June, according to Greg Chin, communications director for the Miami-Dade Aviation Department.

Fort Lauderdale Remains a Key Stronghold

While JetBlue is exiting MIA, it maintains a major presence at Fort Lauderdale–Hollywood International Airport (FLL), where it is the second-largest carrier behind Spirit Airlines. In 2024, JetBlue carried 6.8 million passengers through FLL, accounting for nearly 20 percent of the airport’s traffic.

Photo: JetBlue Embraer E190, Fort Lauderdale-Hollywood International Airport. Courtesy of Marko Pavlichenko / Unsplash

The airline will continue operating flights between Boston and South Florida via FLL and West Palm Beach (PBI), and it also promotes its partnership with Brightline rail as an alternative connection to Miami.

Still, the retreat from MIA signals a shift away from speculative growth and toward a more disciplined, performance-focused strategy.

CEO Memo Reveals the Bigger Picture

The Miami and Seattle cuts are just the beginning. In a candid internal memo this week, Geraghty offered a sobering assessment of the airline’s financial outlook and laid out a plan to rein in spending.

“While most airlines are feeling the impact [of weakened travel demand], it’s especially frustrating for us, as we had hoped to reach break-even operating margin this year, which now seems unlikely,” Geraghty wrote. “We’re still relying on borrowed cash to keep the airline running.”

Photo: Courtesy of Airbus SAS / J. Darcy

She stressed that the airline’s long-term “JetForward” strategy remains intact, but that immediate cost-saving measures are necessary to preserve liquidity. Among the key initiatives:

  • Capacity Reductions: Cutbacks on lower-demand flying, especially midweek and in markets with multiple daily frequencies.
  • Network Optimization: Winding down unprofitable routes and shifting aircraft to higher-performing markets.
  • Aircraft Adjustments: Delaying cabin restyling on four A320 “classic” jets and parking them after summer.
  • Leadership Restructuring: Merging or eliminating officer and director roles to streamline management.
  • Support Center Budget Cuts: Reductions in hiring, training, and business travel; all crewmember travel now requires VP approval.
  • Discretionary Training Reductions: Optional in-person and virtual sessions scaled back.

“These decisions aren’t easy,” Geraghty acknowledged. “We’re a company built on growth, and we want to be growing. While the current environment is challenging, we’re hopeful that demand will rebound and we can once again plan for growth.”

Seattle Suspended for the Winter

The suspension of Seattle service underscores JetBlue’s cautious posture heading into the colder months. The airline had already dropped New York–Seattle flights, and now Boston–Seattle will be paused from late October through April 2026.

Photo: Sea-Tac Airport. Courtesy of The Port of Seattle.

Though the suspension is currently labeled temporary, it is clearly part of the same broader realignment.

“Even a recovery won’t fully offset the ground we’ve lost this year,” Geraghty wrote. “Our path back to profitability will take longer than we’d hoped—but we’re taking the steps now to get there.”

Post-Spirit Reality Requires Leaner Strategy

JetBlue’s pullback follows the collapse of its $3.8 billion proposed merger with Spirit Airlines, blocked by a federal judge in early 2024 on antitrust grounds. The failed merger derailed what many saw as JetBlue’s best shot at rapid scale in price-sensitive leisure markets.

Now, the airline is shifting gears—refining its network, maximizing yield, and prioritizing markets that offer sustainable returns.

What’s Next?

Travelers in Miami and Seattle may feel the immediate impact, but the route changes are just one part of what’s shaping up to be a year of operational recalibration at JetBlue.

The A321 operates the airline’s long-haul routes / Photo: Courtesy of JetBlue

With demand uncertain and margins under pressure, the airline is focusing on financial discipline and nimble decision-making. Additional route and fleet changes are expected in the weeks ahead.

“We continue to look for opportunities to wind down underperforming routes,” Geraghty wrote. “It’s always disappointing to end service—but it opens the door to find new routes to fly.”