Emirates Debuts Bespoke Uniform for its Elite Passenger Service Team
The airline is enhancing the appearance of its top-tier crew members who serve VIP and First Class customers in Dubai
Photo: Courtesy of Emirates
Emirates is enhancing the luxury travel experience at Dubai International Airport (DXB) with a striking new uniform for its Premium and VIP Passenger Services team.
This team, part of an exclusive invitation-only service, ensures that the 150,000 annual First Class and selected VIP travelers feel extraordinary from the moment they arrive. They are attended to by a team of 145 specially trained team, who will now be dressed in stylish, tailored outfits inspired by the airline’s signature cabin crew look.
A Closer Look at the New Uniform
The new uniform collection features three variations. The first is an A-line female skirt suit crafted from a warm sand-colored fabric with a subtle red collar and cuffs.
Photo: Courtesy of Emirates
This ensemble is paired with the airline’s signature red hat and a cream chiffon scarf, while the skirt includes a stylish red pleat that allows for ease of movement.
A modern alternative is a chic pantsuit for women designed for comfort and practicality, all while exuding an air of refinement.
Completing the collection is a tailored three-piece suit for men, which features a waistcoat, jacket, and trousers, highlighted by a red pocket square and a muted tie that perfectly complements the women’s designs.
Photo: Courtesy of Emirates
Both female variations include red leather shoes and matching handbags, allowing Ambassadors to carry essential documents and iPads.
The airline says every uniform has been carefully curated to balance style, comfort, and practicality, ensuring the team can navigate the airport efficiently while maintaining a polished appearance.
Managing Exclusive Travelers
The Emirates Premium & VIP Passenger Services team is a highly specialized unit that handles dignitaries, royalty, heads of state, celebrities, athletes, and high-profile business executives.
This 145-member team, which includes 120 Ambassadors and operational staff, facilitates travel for over all the VIP and First Class passengers annually.
Photo: Courtesy of Emirates
With a workforce comprising 50 nationalities, the team ensures seamless service in multiple languages, catering to the airline’s diverse clientele.
Their expertise extends beyond regular VIP travel, as they meticulously plan operations around high-profile global events such as the World Government Summit, Formula 1, Dubai World Cup, G7 Summit, EXPO 2025, and the World Sustainable Development Summit.
Photo: Emirates First Class Lounge. Courtesy of Emirates
For First Class connecting passengers, the experience is equally refined. Travelers are provided with dedicated services, including fast-track security clearance, personalized greetings, and luxury transfers using Mercedes Vianos or buggies, ensuring a smooth transition through DXB.
A Day in the Life of an Ambassador
An Emirates Ambassador begins their day with a briefing at the Control Centre, outlining the day’s VIP movements and operational priorities.
The team is divided into two specialized groups: the VIP Services Team, which handles private pick-ups, drop-offs, check-ins, airport transfers, lounge access, security clearance, and arrival formalities for dignitaries and elite travelers, prioritizing privacy and security while operating under tight time constraints to ensure flawless execution, and the Premium Services Team, dedicated to First Class connecting passengers.
Photo: Courtesy of Emirates
This team manages personalized greetings, expedited security checks, and smooth transfers between flights, all while ensuring that each traveler enjoys Emirates’ world-class hospitality.
Beyond their scheduled duties, Ambassadors must be adept at handling unexpected itinerary changes, last-minute requests, and logistical challenges, often making critical decisions in real-time to prevent delays. Their precision, professionalism, and ability to adapt under pressure are essential in maintaining Emirates’ seamless service.
As Emirates continues upgrading its luxury portfolio, this new uniform is part of the airline’s ongoing commitment to excellence, discretion, and personalized service—a fitting reflection of the elite experience awaiting those who pass through Dubai International Airport.
