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British Airways Debuts First New Safety Video Since 2017

The five-minute film will showcase what makes Britain unique onboard the airline's long-haul flights

by Rachel Dube

April 18, 2023

Photo: Courtesy of British Airways

U.K. flag carrier British Airways has launched a new onboard safety video. The airline had pulled all safety videos from the screens in favor of manual demonstrations by the crew onboard during the pandemic, so this is the first new video created by the airline since 2017.

The five-minute video features British airline staff and well-known British figures, like Emma Radacanu and Robert Peston, and aims to showcase British culture. The video draws inspiration from the U.K. and highlights some things closely associated with the country, such as the rainy British weather and the British people’s fondness for fish and chips.

The video also aims to showcase how the airline incorporates British touches across the customer experience, ranging from onboard menus to the dedicated British in-flight entertainment channel.

New Safety Video, New Uniforms

Beginning May 1, it will be shown onboard the airline’s long-haul aircraft. Later in the year, the airline will release another new video featuring the airline’s new cabin crew uniform, which British designer and Savile row tailors Ozwald Boateng designed. The uniforms will debut with the in-flight crew and check-in agents this summer.

Photo: Courtesy of British Airways

“We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning,” explains Calum Laming, British Airways’ Chief Customer Officer. “We wanted this to be a real celebration of originality, and for us, it is our people who—together with where we’re from—make us unique.”

He continues, “We also wanted to inject some wit and showcase Britishness and all the quirks that put us on the map by shining a light on real-life people – from fishermen and chip shop workers to friends hanging out, as well as some well-known faces who help put Britain on a stage.”

In-Flight British-Made Bubbles

In addition to a new safety video, the British flag carrier is improving its premium experience by introducing award-winning British-made sparkling wine selections in its First and Business Class. The recently-appointed British Airways Master of Wine (MW), Tim Wilkinson, has worked with several award-winning wineries across the U.K. to source, taste and select the four labels that will be available for premium cabin customers for the next 12 months.

Photo: Courtesy of British Airways

In conclusion, launching a new onboard safety video marks a significant step forward for British Airlines, which replaced safety videos with manual demonstrations during the pandemic.

Additionally, introducing British-made sparkling wine selections in its premium cabins further highlights the airline’s commitment to providing a uniquely British experience. By incorporating British touches across the customer experience, British Airways aims to celebrate originality and highlight what makes the airline and its people truly unique.