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Greece Unveils New Marketing Campaign

Campaign is directed to travelers from many countries, but the US is still not on the list

The Greek National Tourism Organization (GNTO) and Aegean Airlines has unveiled a new YouTube video campaign designed to make travelers think of the islands of Greece as “more than a destination” but rather “a feeling.”

In the 42-second spot, travelers see names of islands like Santorini, Rhodes and Crete interspersed with words like freedom, euphoria, relaxation and fun. The campaign will roll out over channels like YouTube, Instagram and Facebook.

Marketing director of Aegean Airlines Marina Valvi said, “We do not invite the visitor to Crete, Santorini, Ikaria. We invite him to joy, peace, freedom. And the feeling starts with the flight with Aegean, the first contact with Greece.”

The campaign was designed with travelers from Britain, France, Germany, Italy, Spain Cyprus, Israel, Switzerland, the Netherlands, Belgium and Austria in mind. However at present, US travelers are still unable to enter the country.

Unconfirmed reports are circulating Greece is planning to open to US tourists with a negative COVID-19 test on or after July 31, but so far the official word from the US government and Greece is that currently, non-essential US travel to Greece is not allowed.