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1 Hotel Sets Sights on San Francisco for Next Year

Nature-inspired 1 Hotels to transform Hotel Vitale into a sustainable urban retreat

1 Hotel San Francisco, currently operating as Hotel Vitale, is undergoing extensive reinvention as it transforms into the mission-driven, sustainable, luxury property. The newest West Coast property will be operated by SH Hotels & Resorts, a subsidiary of Starwood Capital Group, a global private investment firm.

The hotel’s 200 guest rooms and suites overlook the San Francisco skyline and the Bay Bridge. They will be designed to blend in with nature in one of California’s most beautiful settings. Known for its cool summers, fog, steep rolling hills, eclectic mix of architecture and landmarks, San Francisco is a natural home for 1 Hotels.

The property will be home to farm to table restaurants, inspired by northern California’s cornucopia of fresh, organic ingredients. The hotel will also feature a full-service spa and fitness center, and a comprehensive wellness program that is at the core of 1 Hotels’ mission: connecting guests to nature and fostering a relationship with the natural world. The wellness program will bring a menu of services that can be customized into each guest’s own wellness experience.

Central to the Embarcadero, the 1 Hotel plan is taking shape in one of the best spots in the city. The hotel is walking distance from the historic Ferry Building, celebrated museums, the baseball park, China Town, North Beach, the newly renovated Transbay Terminal and the evolving SOMA district. It’s a neighborhood for wandering and exploring, and it features some of the best (and award-winning) food in town.

“The local community is integral to our growing footprint on the West Coast,” said President of SH Hotels & Resorts, Arash Azarbarzin. From sustainable design and organic dining options to wellness and retail partnerships and beyond, 1 Hotel San Francisco will be a retreat for guests and visitors alike, a place where they can reconnect with nature and each other.”

1 Hotels launched in 2015 with the opening of properties in Miami’s South Beach and Manhattan’s Central Park, followed by Brooklyn, located on the East River, in February 2017, and 1 West Hollywood, on Sunset Boulevard, in June 2019. It’s mission statement is “those that travel the world should also care about it” The brand is expanding with properties under development in Nashville, Sunnyvale, Hanalei Bay, Cabo San Lucas, Paris, Haitang Bay, Melbourne and Toronto.