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W Hotels Launches Music Label: W Records

W Hotels launches its own music label – W Records.

The brand offers the ability to record tracks in their W Sounds Suite Recording Studios at one of four properties – W Hollywood, W Barcelona, W Bali or W Seattle.  Four artists have been selected to begin the process and tracks will be released through W Records both digitally and through limited editions runs on vinyl.  

Amber Mark from her forthcoming music video with W Hotels for the launch of W Records. Photo by James Arthurs.

Anthony Ingham, Global Brand Leader, W Hotels states:

“Over the brand’s 20-year lifespan the music industry has changed beyond recognition, and we have changed with it.  Intimate live performances in our Living Rooms have evolved into weekend-long music festivals throughout our hotels. The curated soundtracks of years ago have given way to late night recording sessions in our W Sound Suites.”

Amber Mark is the first W Records artist featured with an R&B background.  Her cover of “High On Your Love” by Kings Go Forth is available now, marking the first exclusive release from W Records.

Ingham goes onto say, “W Records is, undoubtedly, a natural next step for W and music. It represents a complete 360-degree approach to our innovative music programming – one in which we support emerging talent, provide them a place to record, distribute their music and act as a live venue. We’ve accomplished each of these tasks in increments before, but now we can do it all.”

Additional artists will be released soon – follow along on social media using #WRECORDS @WHotels.