LATAM Consolidates, Augments Rewards Under LATAM Pass Brand

The LATAM Pass, LATAM Airlines Group’s burgeoning frequent flier program,  now combines LATAM Fidelidade and Multiplus in Brazil and Paraguay under a single brand, consolidating its loyalty program with 38 million members worldwide.

The improvements to LATAM’s frequent flyer program focus both on the redemption of miles for flight tickets — the most popular choice for LATAM customers — as well as other products and services.

In addition, Club LATAM Pass, which allows members to accumulate miles through a monthly paid subscription, is now available in Argentina, Chile and Peru.

LATAM Options and Alliances

The LATAM Pass has initiated a number of new redemption options, for a wider range of products and services, enabling members to “live their lives in miles.”  

1. Amazon

LATAM Pass members now have access to Amazon’s online catalogue in the United States, where they can use their miles — or a combination of miles and money — directly on Amazon’s website, using the Google Chrome extension. This option is available for purchases starting at 900 miles with the ability to receive goods at a specified address, either in the customer’s country of residence or in the United States.

2. Booking.com

Members can make reservations via Booking.com and earn five miles for every US dollar spent, with a selection of some 1.1 million hotels worldwide.

3. Rentalcars

LATAM Pass miles can be redeemed with Rentalcars, which compares 900 companies in over 63,000 destinations.

Bank Alliances

With alliances in place with 11 banks throughout Latin America, LATAM is able to offer exclusive rewards for LATAM Pass members, including access to Elite benefits, redemption of miles at preferential prices, and access to airport lounges.

Argentina: BBVA

Brazil: Banco Itaú

Bolivia: Banco Mercantil de Santa Cruz

Chile: Banco Santander

Colombia: Banco Occidente y Banco de Bogotá

Ecuador: Banco Pichincha

United States: US Bank

Paraguay: Banco Itaú

Peru: Banco de Crédito del Perú (BCP)

Uruguay: Banco Itaú

In 2018 alone, 28 billion miles were redeemed and 107,000 cabin upgrades were provided thanks to the different LATAM Pass membership categories.

LATAM Airlines has services to 143 destinations in 25 countries, including six domestic markets in Latin America: Argentina, Brazil, Chile, Colombia, Ecuador and Peru; and international operations in Latin America, Europe, the United States, the Caribbean, Oceania, Africa and Asia.