Brussels Airlines Simplifies the Meaning of Loyalty
Lufthansa’s Miles & More to become the sole loyalty program for the airline, discontinuing relationship with LOOP
It has been over four years since Brussels Airlines launched LOOP, designed for Brussels Airlines customers who travel on a regular basis but don’t fly enough to receive significant benefits from traditional frequent flyer programs. However, Miles & More has extensively developed its offer in recent years and the possibilities to earn and spend miles now approximate the customer advantages offered by LOOP.
Knowing that many of the Brussels Airlines LOOP members are also member of Miles & More and looking at the developments of the Miles & More frequent traveler program, the Brussels based airline has decided to cease LOOP and to focus on the attractive program features of Miles & More instead.
The LOOP program will be discontinued as of February 1, 2020. LOOP members, however, may still use their LOOP rewards for a period of 12 months, until January 31, 2021. That means all bookings that include a valid LOOP number made by January 31, 2020 and flown by January 31, 2021 on Brussels Airlines-operated flights will still be rewarded in LOOPs.
LOOP members can still use their LOOPs by January 31, 2021 to book any Brussels Airlines-operated flight (as per the LOOP terms & conditions).
